Rewriting Content on Bought Site

Discussion in 'Site Flipping' started by Instant, Apr 10, 2012.

  1. Instant

    Instant Newbie

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    I'm buying a site that's well established and earns about $500 a month in revenue. The design I know I can improve on without sacrificing rankings. However, what about the content? While readable, the content on the site isn't the best. Would it hurt it's current rankings if I rewrote the content? Also, would 301 redirecting a URL to a new one (to improve content organization) hurt rankings as well? For example, redirecting /page to /category/page Any advice would be heavily appreciated!
     
  2. poweronics

    poweronics Jr. VIP Jr. VIP Premium Member

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    In my view if the new content's keywords density is kept the same and its uniqueness is improved, it might not disturb the rankings.