Reusing Ads With Social Proof?

X-R0 said:

you can promote your Evergreen content and all the organic engagement should be there. If you like to retarget all the people who like or comment on your Ad, I would recommend creating a custom audience [ENGAGEMENT]

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Drought said:

Using the post ID should work regardless of whether you set it up as an Engagement campaign first. A screenshot of the problem would help me better understand

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winstrol said:

How do I reuse ads that have social proof (eg. likes, comments, etc.) for other campaign objectives like conversions?

I tried creating an unpublished page post/dark post, but that does not allow the use of an image AND a url. I can only create a link post OR an image post. I also tried the 'use existing post' function with an ad that I had created with the post engagement objective but I can't use it properly for the conversions objective, meaning that I can't add a link to it.

How can you work around this?

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winstrol said:

Thanks guys!

The thing was that I needed to keep the link to my website in the ad in addition to the comments and likes. But I might have I figured this out.

1. Create a traffic ad with a URL.
2. Find the post ID of that ad in "page posts" under "ad posts".
3. Create a post engagement campaign, and a post engagement ad.
4. Enter the post ID of the aforementioned traffic ad in the "use existing post" area for the new post engagement.
5. It should be possible to reuse this ad for traffic and conversions objectives.


I think that this should work. I don't actually know since I'm trying it out right now.

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