Results from my first Media Buy

E

e2274964

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Bought a $100.00 banner ad-space on a relevant website a little awhile ago and when the ad was over, this was my result. Banner was 468x60 (alternates from header position to footer at times). I shared this ad-spot with a lot of other people. (i.e - like everytime you visit the website it was randomly either my ad or someone elses).


Total clicks: 500
Total impressions: 341,655
Click rate: 0.14%


Decent? Good? Bad? Was thinking about buying 2-3 more ($300.00) to take advantage of more impressions from the site.
 
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Oops,


made about 4 sales in that time. $48.00 commission.
 
500 clicks from a $100 investment is decent. Your ROI though was half of what you invested.
 
So u lost money....hmmm... I donno if I would buy more space unless I knew how to increase sales..
 
No, banner = $100.00 ... 4 sales at $48.00 = $192.00 earned ... $92.00 profit

I haven't done anything else as far as traffic goes since this media buy and I made two sales last month ($98.00) and another ($48.00) a few days ago. I'm not sure if that's due to people that had saw my sales page and just didn't opt to it then for whatever reason and decided to later or what.

Ideally I would like to invest 300ish into a few websites to run ads to scale this into a full-time business but I'm still running tests. I was getting around 8-12 clicks a day when I paid $100.00 and it ran for 2 months I believe. This was a Direct Buy by the way, I didn't use any Ad Networks.
 
So you actually made profit. It seemed like you had only made 50% of your money back.
Not a bad return, I would say it's worth running another $100 campaign. If you make a profit again then invest a little more.
 
e2274964 said:
Oops,


made about 4 sales in that time. $48.00 commission.
Click to expand...

Well, the answer is pretty obvious. Unless you get returning visitors (which isn't very likely), then it's not a good investment.
 
I don't know if I'm slowly getting retarded and not understanding some people here or what.

So you are saying that you've hit almost a 200% ROI and you are asking here whether to go forward or not? I mean... looks pretty straight forward to me.

Invest heavier while tweaking your landing page, try to increase conversion rates and invest heavier up until you start to see a decrease; if what you are targeting is not seasonal then keep at it until you see it drop.

Anyways, congrats and get on it, specially with such ROI; just work on increasing conversions!
 
I think it is a really good result for you. I would have invested more with these results.

Good work. Keep it up.
 
Only ROI matters. Since you made some sales, test again with other ads.
 
That is an excellent ROI! And this was your first media buy?! It may be beginners luck.... but only one way to find out: Do it again and scale it up. Re-invest what you made and spend $200 and see what happens. Good job.
 
Set up a squeeze page or a alternate URL for the ad (instead of directing a blanket to your website) and install some sort of heat mapping software (check out Crazy Egg). Track what people from that traffic source are doing and make some improvements based on that data.

192% ROI On your initial investment is solid, with some conversion optimization you can probably punch that up even further. If that's the case, I would consider dropping as much money as you can into that traffic source as it's turning into profit for you.
 
You doubled your money dude, why even asking if you should invest more... Do it again and again and again
 
Congratulations on the ROI. Now rinse and repeat.
 
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