Bought a $100.00 banner ad-space on a relevant website a little awhile ago and when the ad was over, this was my result. Banner was 468x60 (alternates from header position to footer at times). I shared this ad-spot with a lot of other people. (i.e - like everytime you visit the website it was randomly either my ad or someone elses). Total clicks: 500 Total impressions: 341,655 Click rate: 0.14% Decent? Good? Bad? Was thinking about buying 2-3 more ($300.00) to take advantage of more impressions from the site.