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Results from my first Media Buy

Discussion in 'Media Buying' started by e2274964, Jul 26, 2014.

  1. e2274964

    e2274964 Registered Member

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    Bought a $100.00 banner ad-space on a relevant website a little awhile ago and when the ad was over, this was my result. Banner was 468x60 (alternates from header position to footer at times). I shared this ad-spot with a lot of other people. (i.e - like everytime you visit the website it was randomly either my ad or someone elses).


    Total clicks: 500
    Total impressions: 341,655
    Click rate: 0.14%


    Decent? Good? Bad? Was thinking about buying 2-3 more ($300.00) to take advantage of more impressions from the site.
     
  2. randybishop

    randybishop Senior Member

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    Did you get any sales?
     
  3. binaryking

    binaryking Regular Member

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    The important question is: How much do you make off those 500 clicks?
     
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  4. JoeMongan

    JoeMongan Jr. VIP Jr. VIP Premium Member

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    Conversion rated are the important statistics.
     
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  5. lord1027

    lord1027 Elite Member

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    Clicks without conversions are useless. How did the sales go?
     
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  6. e2274964

    e2274964 Registered Member

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    Oops,


    made about 4 sales in that time. $48.00 commission.
     
  7. dkdanielkli

    dkdanielkli Regular Member

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    500 clicks from a $100 investment is decent. Your ROI though was half of what you invested.
     
  8. icomaki

    icomaki Junior Member

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    So u lost money....hmmm... I donno if I would buy more space unless I knew how to increase sales..
     
  9. e2274964

    e2274964 Registered Member

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    No, banner = $100.00 ... 4 sales at $48.00 = $192.00 earned ... $92.00 profit

    I haven't done anything else as far as traffic goes since this media buy and I made two sales last month ($98.00) and another ($48.00) a few days ago. I'm not sure if that's due to people that had saw my sales page and just didn't opt to it then for whatever reason and decided to later or what.

    Ideally I would like to invest 300ish into a few websites to run ads to scale this into a full-time business but I'm still running tests. I was getting around 8-12 clicks a day when I paid $100.00 and it ran for 2 months I believe. This was a Direct Buy by the way, I didn't use any Ad Networks.
     
  10. CazuaL

    CazuaL Jr. VIP Jr. VIP Premium Member

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    So you actually made profit. It seemed like you had only made 50% of your money back.
    Not a bad return, I would say it's worth running another $100 campaign. If you make a profit again then invest a little more.
     
  11. lord1027

    lord1027 Elite Member

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    Well, the answer is pretty obvious. Unless you get returning visitors (which isn't very likely), then it's not a good investment.
     
  12. SeanAustin

    SeanAustin Power Member

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    Sounds like a very good media buy. Good job on the ROI.
     
  13. Reyone

    Reyone Elite Member

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    I don't know if I'm slowly getting retarded and not understanding some people here or what.

    So you are saying that you've hit almost a 200% ROI and you are asking here whether to go forward or not? I mean... looks pretty straight forward to me.

    Invest heavier while tweaking your landing page, try to increase conversion rates and invest heavier up until you start to see a decrease; if what you are targeting is not seasonal then keep at it until you see it drop.

    Anyways, congrats and get on it, specially with such ROI; just work on increasing conversions!
     
  14. Galvatino

    Galvatino Newbie

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    I think good will profit
     
  15. sandesh_007

    sandesh_007 Regular Member

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    I think it is a really good result for you. I would have invested more with these results.

    Good work. Keep it up.
     
  16. coolio10

    coolio10 Junior Member

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    Only ROI matters. Since you made some sales, test again with other ads.
     
  17. Ming the Merciless

    Ming the Merciless Jr. VIP Jr. VIP Premium Member

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    That is an excellent ROI! And this was your first media buy?! It may be beginners luck.... but only one way to find out: Do it again and scale it up. Re-invest what you made and spend $200 and see what happens. Good job.
     
  18. mrPixel

    mrPixel Newbie

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    Set up a squeeze page or a alternate URL for the ad (instead of directing a blanket to your website) and install some sort of heat mapping software (check out Crazy Egg). Track what people from that traffic source are doing and make some improvements based on that data.

    192% ROI On your initial investment is solid, with some conversion optimization you can probably punch that up even further. If that's the case, I would consider dropping as much money as you can into that traffic source as it's turning into profit for you.
     
  19. Dante12

    Dante12 Jr. VIP Jr. VIP Premium Member

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    You doubled your money dude, why even asking if you should invest more... Do it again and again and again
     
  20. PHPInjected

    PHPInjected Jr. VIP Jr. VIP Premium Member

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    Congratulations on the ROI. Now rinse and repeat.