Result Drop till want to cry

david_17

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Oct 28, 2025
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Hi everyone,

Has anyone else noticed CPM and CPA skyrocketing lately on Meta Ads in Brazil for the gambling vertical? Over the past few months, I’ve seen conversions drop significantly, and it’s really throwing me off.

I’ve been exploring alternative traffic sources like Popunder and Push, but I’m still struggling to get meaningful conversions.

Would love to hear if anyone has found strategies to counter this trend or any tips for profitable traffic in this vertical right now.

Thanks in advance!
 
Previously, I was using Pixel only to track:
  • Registration: via a thank-you page
  • Purchase: every time a user submitted a deposit form, regardless of success or failure
At that time, I was getting a lot of traffic and conversions, though the quality (conversion rate) was lower.

A few months ago, I switched to CAPI (thru Voluum Tracker) to track:
  • Registration
  • FTD (First Time Deposit) on the Purchase event
Since the switch, results have been declining steadily — lower traffic and conversions.
 
You might be flagged as a fraudster according to recent documents lmao. If to speak real - either market exhaustion, or competition rise.

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Hi everyone,

Has anyone else noticed CPM and CPA skyrocketing lately on Meta Ads in Brazil for the gambling vertical? Over the past few months, I’ve seen conversions drop significantly, and it’s really throwing me off.

I’ve been exploring alternative traffic sources like Popunder and Push, but I’m still struggling to get meaningful conversions.

Would love to hear if anyone has found strategies to counter this trend or any tips for profitable traffic in this vertical right now.

Thanks in advance!
Don't even try popunder and push ads 90 to 99% traffic is bot traffic. Say what you will meta and google cannot scam you with bot traffic it's too risky for them to do it.
 
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