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[Restaurant Marketing] Obtaining Catering Prospects [?]

Discussion in 'Offline Marketing' started by Souljerr, Sep 11, 2015.

  1. Souljerr

    Souljerr Regular Member

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    Hello everyone,

    I just recently started a position as an Operations Manager for a Restaurant here in Downtown Cleveland and the job practically entails me developing strategies for the business and marketing outreach efforts.

    I have some experience with Social Media Marketing, Web Design, Management, and Sales but what I don't have much experience with is Restaurants or Restaurant Marketing.

    My primary focus at the time being is to increase sales by offering catering services or renting our venues for corporate events (networking parties, holiday parties, business meetings, etc.). There is only one primary obstruction that I am dealing with though.

    How can I generate prospects/leads for catering and corporate offices/events? Don't get me wrong, I know that I can Google "Attorneys in Cleveland" and I'll find a few offices but does anyone know of any software that might compile lists of phone numbers, and business information?

    I'm also very open to any other strategies that might be presented.

    So far, my idea is to purchase a CRM such as SalesForce to keep track of all contacts being made in order to follow up and develop long term relationships with them.

    I will be going to the offices on a weekly or bi-weekly basis giving out food samples and conducting face to face interactions with prospects.

    and I will of course be doing follow up calls, etc.

    I'm also willing to conduct Direct Mail Campaigns as well as Social Media Campaigns that target office employees and more.

    I am just fairly new to the whole Catering/Corporate Event business and I was looking for any advice that some of you more established fellows may have.

    Thank you for your time, I look forward to hearing and exchanging ideas.

    Kind Regards,
    Mohammad Khalil
     
  2. lbazso

    lbazso Regular Member

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    Hey Mohammad,

    Maybe start out with a facebook campaign, promoting the place, events, etc.
    Create a facebook page for it, buy some real likes via facebook. Create a youtube video with a fiverr gig promoting the restaurant. Look for the whiteboard gigs, those are pretty good.

    Good luck Buddy!
     
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  3. Souljerr

    Souljerr Regular Member

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    Hey Ibazso,

    Thank you for the reply, I do intend on creating a facebook ad campaign for promoting the food and the events that we will be holding at the restaurant. You actually just gave me a stupendous idea, maybe I can do a wine tasting or a young professionals networking event or something. Facebook or LinkedIn would be perfect for something along those lines.

    As far as the video comes into play, I may create a whiteboard video as well as a professional "commercial"-esque video for the restaurant.

    my core concern though is obtaining business leads. My primary focus at this moment is not so much business to consumer (although this will always be a focus) but it is Business to Business (doctors, lawyers, frat alumni, corporate offices, etc), as this will allow for the restaurant to produce a separate revenue stream.

    My obstacle is that I'm not quite sure how to locate the contact information for the corporate offices or doctors offices (hospital departments) and such. I am based in downtown so as you can imagine there are lots of offices in the area that share buildings with other companies.

    Does anyone have experience with compiling a list of contacts of businesses in the way that I'm looking for?

    I don't have an issue with cold calling, direct mailing, face to face, or any form of follow up/advertising/marketing to the prospects. My main trouble is compiling a list of prospects to market to.
     
  4. shottem

    shottem Junior Member

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    You can visit them in person or send someone else with flyers, thats pretty much what I did when I was working at subway, wendys, they have home delivery in my country.
     
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  5. easyshow

    easyshow Newbie

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    what kind of food is your restaurant serving ?
     
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  6. Souljerr

    Souljerr Regular Member

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    Hey guys,

    First off, I would like to thank you for your replies!

    Shottem, I appreciate and will be using your idea; I intended on delivering samples and flyers/business cards to prospects but I am more or less trying to take a step before this. I would like to compile a list of all of the possible businesses in my surrounding area in order to do the sample deliveries and business card drop offs.

    I was wondering if anyone knew of a way to compile such a list.

    Easyshow, The restaurant I am working with will be serving Hibachi Japanese Cuisine and Sushi. It also offers a nightclub and a reception hall, one of my goals is to get companies to book corporate parties with us.
     
  7. easyshow

    easyshow Newbie

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    check the guys from " vvipsingapore " maybe you can get inspired for your ideea of marketing
     
  8. Reaver

    Reaver Jr. VIP Jr. VIP

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    A lot of business owners are probably a member of your local Chamber of Commerce. You can network with them through events there. That's how I found some of my clients for my writing business.