Hello everyone,
I just recently started a position as an Operations Manager for a Restaurant here in Downtown Cleveland and the job practically entails me developing strategies for the business and marketing outreach efforts.
I have some experience with Social Media Marketing, Web Design, Management, and Sales but what I don't have much experience with is Restaurants or Restaurant Marketing.
My primary focus at the time being is to increase sales by offering catering services or renting our venues for corporate events (networking parties, holiday parties, business meetings, etc.). There is only one primary obstruction that I am dealing with though.
How can I generate prospects/leads for catering and corporate offices/events? Don't get me wrong, I know that I can Google "Attorneys in Cleveland" and I'll find a few offices but does anyone know of any software that might compile lists of phone numbers, and business information?
I'm also very open to any other strategies that might be presented.
So far, my idea is to purchase a CRM such as SalesForce to keep track of all contacts being made in order to follow up and develop long term relationships with them.
I will be going to the offices on a weekly or bi-weekly basis giving out food samples and conducting face to face interactions with prospects.
and I will of course be doing follow up calls, etc.
I'm also willing to conduct Direct Mail Campaigns as well as Social Media Campaigns that target office employees and more.
I am just fairly new to the whole Catering/Corporate Event business and I was looking for any advice that some of you more established fellows may have.
Thank you for your time, I look forward to hearing and exchanging ideas.
Kind Regards,
Mohammad Khalil
I just recently started a position as an Operations Manager for a Restaurant here in Downtown Cleveland and the job practically entails me developing strategies for the business and marketing outreach efforts.
I have some experience with Social Media Marketing, Web Design, Management, and Sales but what I don't have much experience with is Restaurants or Restaurant Marketing.
My primary focus at the time being is to increase sales by offering catering services or renting our venues for corporate events (networking parties, holiday parties, business meetings, etc.). There is only one primary obstruction that I am dealing with though.
How can I generate prospects/leads for catering and corporate offices/events? Don't get me wrong, I know that I can Google "Attorneys in Cleveland" and I'll find a few offices but does anyone know of any software that might compile lists of phone numbers, and business information?
I'm also very open to any other strategies that might be presented.
So far, my idea is to purchase a CRM such as SalesForce to keep track of all contacts being made in order to follow up and develop long term relationships with them.
I will be going to the offices on a weekly or bi-weekly basis giving out food samples and conducting face to face interactions with prospects.
and I will of course be doing follow up calls, etc.
I'm also willing to conduct Direct Mail Campaigns as well as Social Media Campaigns that target office employees and more.
I am just fairly new to the whole Catering/Corporate Event business and I was looking for any advice that some of you more established fellows may have.
Thank you for your time, I look forward to hearing and exchanging ideas.
Kind Regards,
Mohammad Khalil
