I was wondering how the response times of my websites will affect my rankings in google ? I figured: bad response times = lower ranking. Right ? My websites are aimed at the US market mainly. My current hosting setup is like this: VPS hosting in the Netherlands + DNS hosted in Netherlands (different firm). Response times within the Netherlands: 35ms or below Response times in US: 180ms or below. Is this considered good in general, in terms of google rankings ? If this considered too slow, I might get myself a VPS hosted in the USA like this: option 1: DNS hosted in Netherlands + VPS hosted in the US option 2: DNS hosted in US + VPS hosted in the US. Which option would you choose ?