Research Background (PhD Economics) – Looking to Learn Data-Driven SEO

Hi everyone,
I recently asked here whether my PhD in Economics could be useful in SEO. Some members mentioned that a research background can actually be valuable for data-driven SEO, especially when it comes to analyzing data, identifying patterns, and making evidence-based decisions.
Since I’m still relatively new to SEO, I’d really like to focus on learning the research-oriented side of SEO rather than just basic tactics.
Can anyone recommend:
• Good threads or groups on BHW about data-driven SEO
• Useful YouTube channels
• Blogs, courses, or communities that focus on analytical SEO
My goal is to learn how to apply research and data analysis skills in real SEO projects.
Any guidance would be greatly appreciated. Thanks!

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A research mindset actually fits SEO well, especially for testing and data analysis. Focus on areas like SERP analysis, SEO experiments, and large-scale keyword data.


Ahrefs and Search Engine Journal publish solid data-driven studies worth following.