To be verified, you must follow our Terms of Use and Community Guidelines. In the application process (available directly in the app) we require the following things:
Your account must represent a real person, registered business or entity.
Your account must be the unique presence of the person or business it represents. Notable entities (for example pets or publications) are also eligible.
Only one account per person or business may be verified, with exceptions for language-specific accounts.
Your account must be public and have a bio, profile photo and at least one post.
Your account must represent a well-known, highly searched-for person, brand or entity.
We verify accounts that are featured in multiple news sources. We don't consider paid or promotional content as news sources. Across Instagram and Facebook, we recently expanded our list of news sources to include more diverse outlets including those from additional Black, LGBTQ+, Latinx media, and including more outlets from around the world for example. With the updates we’ve made, people can also now share information about their audience, the region they're most popular in, and add up to five news articles to help our teams have more context when reviewing the applications.
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