Reputation Management - Scam.com

Got a customer who has a scam.com thread showing up as #4 for his business name. What is the best way to push that sucker down?

My thoughts are trying to get pages below that to rank higher, a few high PR links, articles, etc. Have you guys tried anything that works in this sort of situation?

i do reputation management..
makes a lot of money and easy to solve the issues..

my methods are
to buy at least 30+ domains with pr and hosted on class A ips..
from there i can create at least 30 pages...
after that, i build backlinks on those 30 pages...

Competition is low and its easy to outrank it plus i have control on what i will write...
kinda expensive on the start, but makes a lot of money when your number of portfolios increases

May be report that thread from 50s of forum accounts. or post a thread with same title but in content mention all positive points of company.

Thanks, I'll see what I can do.

Hey elcappy, I posted this relevant answer to a similar question/thread a few weeks back:

Check out all of the "brand" web 2.0 websites out there.

Here is a good list from Know'em (a good number of these still tend to rank pretty well in these types of situations and some don't need many/any links at all to stick, but you need hyper-relevant unique content)

Actually here is the thread on BHW with popular high-ranking web 2.0's too (don't know if you already checked it out or not, for others that haven't it is a useful list)

Google loves diversity within their search results. So in addition to building links to neutral pages already listed in the top 25 and creating/backlinking the popular web 2.0 websites, you can look into stuff like producing simple videos for the popular video-sharing websites, use professional and relevant images for the popular image-sharing websites, create and distribute presentations that will rank for your relevant keywords, etc. Press releases dripped at a consistent rate can work out well too...

Content costs can get very high so be sure to leverage each piece of unique content that you have, for example turn your articles into videos etc. Check out the following guide for a lot of useful online reputation management tactics. There is a lot you can do and a lot of resources/website types/file types you can leverage. Videos seem to be ranking really well these days, and not just YouTube, but Vimeo etc. You can try using classified sites like Craigslist and QnA sites like Yahoo Answers etc to get kw-rich positive/neutral content ranking on the first pages too.

Look at some of the techniques in "Step 3" of the guide specifically:

A Basic Guide To Online Reputation Management

Also, I mentioned this in other related threads on BHW. In specific situations, Google WILL actually remove search results for you, similar stuff discussed here:

What To Do When Your Personal Information Becomes Publicly Available Online

For future reference, in situations where you DO get certain pages removed through various means, always ensure that the cached page is removed from Google as well:

Request Removal Of A Cached Page

Videos on different websites seem to be doing very well in the SERPs lately in a lot of scenarios I have seen.

Wow thanks, that was very thorough. I'm going to give all those threads a good read and get going.

Once again, thanks for pointing in the right direction.

you explained it really well. done a really good job!

Nice.. Cool list for tier1s and tier2s

Wrote this one awhile ago. Hope it helps. http://www.blackhatworld.com/blackh...7-method-reputation-management-how-guide.html

I don't really do it much anymore, but I see no reason why it wouldn't work now. Might want to change the incoming links to be more up to date, but the strategy would be the same.

here is a complete legit way to do it although kind of cheeky. It is from someone I read in a post a while back and I would love to attribute it to him but I don't remember his name. Sorry nameless person. Go into that particular thread, if it is still open, and post something in it with an embedded porn image. Or make you profile picture a porn image. push it down to the second or third page of the thread and then report it to Google as porn. They will take it down for you. Best part, completely white hat. No hacking no nothing.

Try leaving it the way it is, and adding a few positive replies. He will get the traffic from scam.com, and if thew positive outweighs the negative then it should bring extra business instead of hurting

Thank you all for the suggestions. I got a good amount to read and lay out a plan, I'll update once I fire it up this week.