Reputation Management in 2012

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Est. 1994

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Hey - quick question for someone that may know - over the years I have done quite a few projects where building links to positive or neutral sites would eventually bury a "bad" page on a review or consumer complain site. Maybe not at ripoffreport but would work on something like that with a much lower PR. But its not working. Bad site is #6 for a single keyword.
What I have done:
1. selected about 12 good or neutral sites that are already in the top 25.
2. Built decent links to each of them, generic anchors, not typical spam
3. went slow, built about 10 per month per site for 2 months
4. the "bad" site has not gained any links, still has 5 mediocre links
5. Nothing is able to move up past the bad site, still in the same spot

I know this is not enough info for a detailed analysis but based on what I have mentioned, any ideas?

Any black hat techniques for this type of project, or contractors who can do it for me?

Thanks in advance.
 
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Yeah your approach is completely wrong. Build 250 high PR, low OBL backlinks to one listing and then when it ranks above the negative move on to the next. ORM has gotten extremely complex and much harder after the Thanksgiving day update so good luck.
 
Est. 1994 said:
I know this is not enough info for a detailed analysis but based on what I have mentioned, any ideas?
Click to expand...

Check out all of the "brand" web 2.0 websites out there.

Here is a good list from Know'em (a good number of these still tend to rank pretty well in these types of situations and some don't need many/any links at all to stick, but you need hyper-relevant unique content)

Actually here is the thread on BHW with popular high-ranking web 2.0's too

Google loves diversity within their search results. So in addition to building links to neutral pages already listed in the top 25 and creating/backlinking the popular web 2.0 websites, you can look into stuff like producing simple videos for the popular video-sharing websites, professional and relevant images for the popular image-sharing websites, presentations that will rank for your relevant keywords, etc. Press releases dripped at a consistent rate can work out well too...

Content costs can get very high so be sure to leverage each piece of unique content that you have, for example turn your articles into videos etc. Check out the following guide for a lot of useful online reputation management tactics that can still work in 2012. There is a lot you can do and a lot of resources/website types/file types you can leverage. Look at some of the techniques in "Step 3" specifically:

A Basic Guide To Online Reputation Management

Also, I mentioned this in other related threads on BHW. In specific situations, Google WILL actually remove search results for you, similar stuff discussed here:

What To Do When Your Personal Information Becomes Publicly Available Online

For future reference, in situations where you DO get certain pages removed through various means, always ensure that the cached page is removed from Google as well:

Request removal of a cached page
 
Last edited:
jsherloc said:
Check out all of the "brand" web 2.0 websites out there.

Here is a good list from Know'em (a good number of these still tend to rank pretty well in these types of situations and some don't need many/any links at all to stick, but you need hyper-relevant unique content)

Actually here is the thread on BHW with popular high-ranking web 2.0's too

Google loves diversity within their search results. So in addition to building links to neutral pages already listed in the top 25 and creating/backlinking the popular web 2.0 websites, you can look into stuff like producing simple videos for the popular video-sharing websites, professional and relevant images for the popular image-sharing websites, presentations that will rank for your relevant keywords, etc. Press releases dripped at a consistent rate can work out well too...

Content costs can get very high so be sure to leverage each piece of unique content that you have, for example turn your articles into videos etc. Check out the following guide for a lot of useful online reputation management tactics that can still work in 2012. There is a lot you can do and a lot of resources/website types/file types you can leverage. Look at some of the techniques in "Step 3" specifically:

A Basic Guide To Online Reputation Management

Also, I mentioned this in other related threads on BHW. In specific situations, Google WILL actually remove search results for you, similar stuff discussed here:

What To Do When Your Personal Information Becomes Publicly Available Online

For future reference, in situations where you DO get certain pages removed through various means, always ensure that the cached page is removed from Google as well:

Request removal of a cached page
Click to expand...

great post with well researched info. repped.
 
You'll definitely want to take a look at the basic ORM guide linked above. Mass content creation is definitely the way to go since you can control the content. Quickly indexable and rankable items like videos, press releases, blog posts, etc. will push down the negative content.
 
yeaah that is a very good researched thread. thanks for sharing the information with us.
 
Thanks to everyone who replied, this is an awesome community. The ORM link is especially appreciated, as is the one-at-a time idea.

Most of these ideas seem to be fairly white-hat in strategy with some borderline-BH tactics on the implementation side.

Is there a more pure-BH approach to this issue? Anyone interested to take on a project like this as a subcontractor? If so I am open.

Thanks again all!
 
I run some of the biggest ORM campaigns and have tons of case studies. Every job and approach is different. What is the site you are trying to get rid of is it RoR or a consumer review website? Certain sites have social hacks and other times you need to get creative beyond the idea of just building links to the sites below. If you need to get it done and have a budget to do so PM.
 
Hi Charto03, I don't have enough posts to PM, maybe you can PM me, I'm not sure how it works.
 
If you'd like, send me a PM with the search term and I'll give you a price.

For my money, I don't waste time with Web 2.0 sites unless their business specific type sites. I build out my own domains and use posts then my private network to boost my posts up. I have control of everything and the client can change the content anytime they want to.

Most of the ORM blogs I have developed will hit the front page without much work. Then we just move them up with more posts.
 
ORM works well initially but end result is not accomplished 100%. At some point Google traces out the keyword that we are targeting and from then you will never see progress in your campaign.
 
haasan said:
ORM works well initially but end result is not accomplished 100%. At some point Google traces out the keyword that we are targeting and from then you will never see progress in your campaign.
Click to expand...

Well then, your campaign was not a good one. Thats like saying i'm targeting a keyword for a site but since 'Google' found out which keywords i was targeting, there was no more progress.

You might want to get some experts on this forum to help you.
 
haasan said:
ORM works well initially but end result is not accomplished 100%. At some point Google traces out the keyword that we are targeting and from then you will never see progress in your campaign.
Click to expand...

Sounds like you need more practice. I have many long term successful campaigns. My very first ORM job in 2008 is still keeping the negative off the first page.
 
specifically, what methods do you use? because it seems to me that ORM is roulette.
 
ORM is anything but roulette. If you're talking about non-owned properties like web 2.0's and social networks then it can be like roulette.

I try to focus on building properties that will last long term and that I completely control. You can buy sites like this or build them yourself. A good start is to buy an old domain with some IBL's.
 
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