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Reporting Web Traffic Data

Discussion in 'General PPC Discussion' started by parasitus84, Aug 2, 2013.

  1. parasitus84

    parasitus84 Regular Member

    Apr 28, 2011
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    Hi guys,

    I have statistical data gathered from 4 different tools to measure web traffic: Google Analytics, AWStats (portal and ws), SAS and Piwik. The data from those tools differs significantly. The problem is I need to include the basic figures in my report such as unique visitors, visits and pageviews. Which tool gives me the most reliable data in each category? Some people say that AWStats is great for collecting stats on unique visitors. What about the others?

    Many thanks!
  2. Endire

    Endire Elite Member Premium Member

    Mar 27, 2012
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    This is a hard question to answer because there could be variables with how you have these tracking platforms configured as well as differences in how they aggregate and process data. I know for example that Google analytics calculates unique page views based on session variables and those variables can be manipulated by users in the admin panel. Conversely, that may not be possible on other tracking platforms.

    Long story short, (and assuming installation of tracking code as done right), all are the most accurate because all are doing what they are supposed to be doing. What I wouldn't do is use metrics from one platform with another because that is what will be misleading. For example if you use number of visits from AWstats and number of unique visitors from Google Analytics and Google is using a longer session time setting to calculate unique visits, then those two pieces of data will not complement each other.

    I'm not familiar with the other tracking platforms but I know Google Analytics is very accurate as long as you understand what the reports are telling you and how information is gathered. Using multiple data sources is just going to confuse you more.


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  3. dobsonFly

    dobsonFly Newbie

    Jun 17, 2013
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    I'm generally of the opinion that it's not massive issue as long as you're consistent. I've always used either Omniture when I was off in the corporate world or Analytics now that I'm not. For a while we used Bringshare as our reporting software just because it had a nice white label but it pulled all of its data from analytics. Going forward we're sticking with analytics data in a custom built report suite.... Which doesn't really answer the question of why they're different. Just which I prefer. Meh.
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