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Reporting Suites: Is there one to rule them all?

Discussion in 'Black Hat SEO Tools' started by dobsonFly, Jul 8, 2013.

  1. dobsonFly

    dobsonFly Newbie

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    So right now my company is primarily using Bringshare for our reporting. It's linked with our analytics and makes lovely little downloadable PDFs showing social media, seo rankings, conversions, sales, and what not. In the official monthly report that I send out I create a PDF that includes all of the available Bringshare reporting but I'm also print screening and pasting in charts from Analytics to show the Traffic Overview and Ecommerce Overview. The issue being that it ends up being ugly and isn't very cohesive. I'm wondering what you guys think the best SEO monthly reporting software is and/or if I should just manually download the data and make my own pretty graphs.

    TL/DR I want a cohesive way to report:
    -Visits and where they come from (social media, natural search, email, media)
    -Sales/Conversions and where they came from
    -Keyword Rankings (ideally able to break up into Branded/Non-Branded)
    -Competitor Ranks
    -Time on Site
    -Bounce Rate
    -Domain Authority
    -Site Speed
    -ECommerce (Transactions, Revenue, Average Value, Conversion Rates, etc)

    Oh.... and I want to do it for $250 or less
     
  2. gullsinn

    gullsinn Jr. VIP Jr. VIP Premium Member

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    $250 are too much for this report mate, I guess it should not be more then $50.
     
  3. dannyhw

    dannyhw Senior Member

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    Google Analytics? You should be able to get that all custom coded dirt cheap. Maybe it's easy to say because I'm a programmer, but off the shelf reporting tools are universally awful because each business varies just enough to make the reports you want just out of scope. The Google Analytics API is kind of a bitch, but any half decent programmer can abstract the queries you want in an hour or two, then there are plenty of open source charts to use.

    If you're interested in having me take a look I've built the exact same thing in the past for really big clients but I'm under an NDA. Since there'd be no NDA between us, I'd go really cheap and just keep it as something to customize and sell to other people in the future. Fuck the monthly shit too, this will run at any time for any time period.
     
  4. dobsonFly

    dobsonFly Newbie

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    We're not looking to sell it. We're only looking to use it internally. Any odds you might be able to pull the raw code and let us reskin it? We've got developers and a graphic designer that we contract with....
     
  5. dannyhw

    dannyhw Senior Member

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    Yeah I don't have the code anymore, it's with the company I was at. In any case what I'd do is just write the core again once and sell cheap customizations on a case by case basis. Now that I think about it too the Analytics API was a really simple JSON one, Adwords is a big SOAP monstrosity. If all you need is analytics data worked with and graphs generated that should be cake. If you want to send an example of a report I could get around to prototyping it and give a link for you to authorize and see how the data matches up.