Renting Advertising Space

Okay okay...

I've tried marketing websites to people in the local area. At the minute I am targeting driving instructors, however, i've only had one lead in a month so i'm looking to do something else also. If I create a website, with a good keyword target e.g.

''Cheap Driving Lessons in <MYCITY>"

which receives about 880 searches a month, set a Wordpress blog up on there, post a few articles and whatnot for general SEO, what can I then do with this? Sell the site, rent advertising space? Whats the best method for this. I would also like to hear your methods of actually promoting the site once it is ready to be ''rented'' or advertised on.

Thanks for your input.

That's a pretty long-tail keyword and I don't see where it could possibly get 880 searches a month. What's your source for that number? Even for "cheap driving lessons in los angeles" (big city), Google shows only 73 broad monthly searches and less than 10 exact. With a site in the #1 position, I would expect only a few visitors a week. Drop the "cheap" modifier... harder to rank for, but it will get you a lot more visitors and some advertisers may prefer not to market themselves as the cheapest.

"cheap driving lessons in london" returns 2400 so 880 is doable. Anyhow, he was not asking for his keyword evaluation.

I would get the site ranking and then contact your local driving schools with all the information. See who offers you the most money. Show them what a site could look like with their ads all over it. Show them google analytics data etc. You can also try and work out some sort of pay per lead client scheme. For example have a discount code on your blog that gives new clients a free one hour lesson. Every time that code is used you get $30 or whatever the reasonable rate is.

Thanks


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