One of my domain names is expiring on Monday and I'm not sure whether to bother renewing it. It's an EMD micro niche site I purchased through a seller on here purely so I could have a bash at ranking it. The main keyword (domain name) has over 3k searches and a cpc of $8 according to semrush but the advertiser competition is virtually non existent (no idea why the cpc so high!) I only recently discovered what I had been doing wrong with my link building and when I changed strategy my site went from 90+ to 19-22 in Google. I still have no idea if this will even make any cash if it gets to number 1, it seems to be stuck at page 2-3. Should I renew it and keep pushing or ditch it and start again on something else?