1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Remarketing Question

Discussion in 'Adwords' started by and5rey, Nov 27, 2015.

  1. and5rey

    and5rey Regular Member

    Joined:
    Oct 17, 2011
    Messages:
    279
    Likes Received:
    28
    I consider using the Adwords Remarketing option for people who visited my website, but left it e.g. after viewing their shopping cart and eventually not bought anything. However, I wonder how does this work: If the traffic on my website is natural (no Adwords), can I use Adwords Remarketing to show my banners on other websites that these users will browse later? How will Google Adwords know who has visited my website?

    Also, does this work the same way with Facebook?
     
  2. LucidMarketing

    LucidMarketing Regular Member

    Joined:
    Jun 25, 2011
    Messages:
    320
    Likes Received:
    87
    Remarketing works by installing the remarketing code on your site. You have done that, right?

    When someone comes to your site, by any means, naturally or from an ad, the remarketing code creates a cookie on their computer. As they surf to other sites which are on Google's ad network (Adsense), it reads the cookie and based on the sites they visited that also do remarketing, including yours, it does whatever calculation it does to potentially show an ad from a previously visited site. That ad could be yours.

    Other ad networks have similar features. I believe FB also has a remarketing option.

    Note on Adwords remarketing: it won't start until you have at least 100 people on your list. This list also changes in size. Say you set the remarketing to 30 days. If you have 3 visitors per day, after 30 days you'd have 90 but the next day, the three from the first day are removed so you'd still have only 90 and your ads would never be shown since you'd never reach 100.

    You can also set remarketing based on sections of your site. If you sell sports equipment, you'd want to remarket baseball equipment only to those having shown an interest in that sport and not show them ads about soccer. It is therefore important to build your site logically such as mysportstore.com/baseball and mysportstore.com/football since this is how you tell the code how and what ads to show. Yes, there is other options such as non converters.
     
    • Thanks Thanks x 1
  3. extreme90

    extreme90 Jr. VIP Jr. VIP

    Joined:
    Oct 21, 2007
    Messages:
    1,169
    Likes Received:
    482
    Location:
    ★☆ Earth! =) ★☆
    You can do remarketing for your natural traffic too via Adwords with no such issue. :)
     
    • Thanks Thanks x 1
  4. and5rey

    and5rey Regular Member

    Joined:
    Oct 17, 2011
    Messages:
    279
    Likes Received:
    28
    Thank you very much for explaining me that. Does Facebook remarketing have any similar "100 people" requirements? Is that easier to do remarketing with Facebook?