Remarketing display ads with homepage image or wow factor lost

RowingBoat

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What do you think weights more, recognition or wow factor (first impression)?

Via content marketing I have visitors that haven't seen my homepage yet. I wonder if it would be good to remarket them with a display ad that shows the big home page image to make them feel more familliar to the site if they get on it after having "seen it" 15 times.

Or could the first impression be of less worth less wow factor (because they have seen it so many times)? Then I should not use this image.
 
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