remarketing audience size
- Thread starter Red ruby
- Start date
EarlySunset
Registered Member
- May 8, 2023
- 83
- 18
Yep, totally normal. With such a small audience, delivery and results will be volatile. Bing needs more volume to stabilize, either expand the audience or expect inconsistent performance.
teneko
BANNED
- Aug 25, 2023
- 21
- 9
Bing needs enough matched users to optimize properly and with only around 2k delivery can fluctuate a lot day to day. You can try expanding the audience window or adding similar audiences to help stabilize impressions. Also try checking your ad frequency caps and bid strategy.
SinisterScale
BANNED
- Jan 13, 2026
- 45
- 8
Yes, with a smaller audience, performance can be more erratic; try expanding your audience or adjusting targeting to improve consistency.
Yes, a 2k audience is too small for effective remarketing on Bing; it leads to rapid ad fatigue and poor algorithm learning. Expand it by creating a broader "similar audience" or combining it with in-market audiences. Also, ensure your pixel is firing correctly on all pages to capture more users.
ThalosVire
BANNED
- Feb 9, 2026
- 35
- 8
Yes, with a very small audience , performance going up and down is normal because there isn’t enough data for the algorithm to optimize well.
MemeObserver
Registered Member
- Feb 14, 2026
- 56
- 25
Yes, small remarketing lists often give unstable results, performance improves as audience grows.
PixelHawkX
Newbie
- Jun 20, 2026
- 23
- 3
yes that's normal becausa bing remarketing audiences are usually smaller than google and give it some time and keep testing before making any big changes.