Your website is where your business resides -- it's like the headquarter of an offline company. Hence, it is important to practise good design principles to make sure your site reaches out to the maximum number of visitors and sells to as many people as possible. Make sure you have clear directions on the navigation of your website. Reduce the number of images on your website. Keep your text paragraphs at a reasonable length. Make sure your website complies to web standards at w3dotorg and make sure they are cross-browser compatible. Avoid using scripting languages on your site unless it is absolutely necessary. Use CSS to style your page content because they save a lot of work by styling all elements on your website in one go.