Rejected for "Personal Attributes" but I don't use "YOU"

GrimRipper

GrimRipper

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I run ads for a supplement (Greyhat). My copy is simple, I don't use "You" or "Your" to avoid Personal Attributes policy.
But Meta still reject my ads for "Unacceptable Business Practices." I use a clean landing page, no crazy claims, no before/after photos.
Is FB scanning the "Metadata" of my images now? Or maybe my domain is flagged? How to bypass this bot-check without cloaking?
 
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FB flags way more than just copy now, domain history and hidden signals matter a lot. Even clean ads get hit if the niche is grey, bypassing this without cloaking is very hard.
 
It’s usually account or domain history and overall funnel signals, Meta flags patterns now, not just words or images.
 
FB checks more than copy now, mage context, implied claims, domain history and page flow. If it’s grey, clean review paths and overall compliance matter more than just avoiding “you”.
 
Meta's AI now scans image metadata, text overlays, and even color patterns associated with flagged niches like supplements. Your domain or hosting IP is likely on a blacklist. To bypass, completely redesign your creative (new images, fonts, colors), use a fresh domain on a different registrar, and avoid all supplement-related keywords in ad text. Even "greyhat" supplement ads are heavily targeted.
 
I completely agree that Meta's AI has become more sophisticated in detecting patterns and implied claims, making it tougher to run greyhat supplement ads. It's interesting that you mention image metadata and color patterns being scanned, I've also heard that font styles and text overlays can trigger flags. Have you considered using a completely new domain with a clean history and a different registrar, as well as rotating your ad creatives regularly to avoid pattern detection? Additionally, what kind of supplement are you promoting, is it a relatively new product or a well-established one, as this might also impact the level of scrutiny from Meta?
 
Meta is increasingly tightening its control over information. Your rejection may be due to your previous advertising account violating Facebook's rules. You could try switching to a stronger advertising account, avoiding images and content related to prices and numbers.
 
Meta does not check only ad copy anymore. It scans domain history, page structure, images, and user behavior. Many supplement domains are already pre-flagged, even if the content looks clean. Use a new and clean domain. Make sure the white page has no medical claims or banned keywords. Use a good cloaker that is easy and fast to set up.There are many tools available in the market, but most of them do not work properly. From my experience, TrafficGuardian is very easy to set up and works fast. JCI is also a good option.
 
GrimRipper said:
I run ads for a supplement (Greyhat). My copy is simple, I don't use "You" or "Your" to avoid Personal Attributes policy.
But Meta still reject my ads for "Unacceptable Business Practices." I use a clean landing page, no crazy claims, no before/after photos.
Is FB scanning the "Metadata" of my images now? Or maybe my domain is flagged? How to bypass this bot-check without cloaking?
Click to expand...
Most likely, Meta has flagged your domain. Just set up cloaking—it only takes five minutes. For example, I use Cloaking House; you can do it there and keep working without any issues. You could also use a pre-landing page, but that would lower your traffic conversion rate.
 
if you want to without cloaking ensure your domain is brand safety verified use an email address matching your domain use an email address matching your domain and also verify landing page has zero broken links
 
GrimRipper said:
I run ads for a supplement (Greyhat). My copy is simple, I don't use "You" or "Your" to avoid Personal Attributes policy.
But Meta still reject my ads for "Unacceptable Business Practices." I use a clean landing page, no crazy claims, no before/after photos.
Is FB scanning the "Metadata" of my images now? Or maybe my domain is flagged? How to bypass this bot-check without cloaking?
Click to expand...
can you send me a screenshot of the error sometimes it's just a mistake by the AI.
 
it’s not just about removing “you”
fb reads the whole thing together, text, image, landing
supplements get flagged easily even if copy looks clean
sometimes it’s small things, wording, implied results, even the type of image
also if the domain got hit before it keeps causing problems later
i wouldn’t look into metadata, it’s more how everything looks combined
try softer wording, less direct promises, more general info style
and maybe test a fresh domain to see if it changes anything
 
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