Regional local SEO strategy

Hi folks

I'm launching a new business based in the US. A big part of the clientele we are targeting is based in New York City, so i plan to have a new york city office address + phone # and will build local citations to the homepage as such, and the homepage will be optimized toward nyc.

However, i plan to expand the business at some point (which is why i will not put 'new york city' in the domain name) to neighboring cities and states.

My plan is, after we rank for nyc-related keywords, is to then create a new page for nyc (and interlink to it from the homepage), followed by separate pages for the 5 boroughs of new york city, 15 biggest counties in NY state, 5 counties in NJ, and 5 counties in Connecticut.

The url structure will appear as follows:

domainbusinessniche.com/new-york
domainbusinessniche.com/new-york-city
domainbusinessniche.com/new-york/new-york-city/manhattan
domainbusinessniche.com/new-york/westchester-county

domainbusinessniche.com/new-jersey/bergen-county

Each page will have 500 words of mostly unique content combining services related to the business/niche, names of the biggest cities/boroughs of each county, some historical info about the region/county, etc.

And of course this strategy leaves open the possiblity of going national at some point.

Open to any suggestions/tips from people who have done similar projects: starting locally but going national

TIA

hey,

I would just have /new-york/ instead of /new-york-city/ as that way you're making one folder stronger. Getting that one to rank for the city. As most local queries will search for their area instead of 'New York'. Also remember to optimize for "NY" and 'NYC' related searches.

I would do regional if there is a regional presence.