Regarding Facebook Leads Ads

Pannda

Pannda

Regular Member
Joined
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Hello, I am currently running Facebook leads ads for an interior design firm based in Dwarka & Gurgaon area in Delhi, India. I have tried detailed targeting for interior-based interests and age groups of 24-50 at Rs. 400 Daily budget. I used to run the same camp with the same setup that gave me 3-4 leads in the last six months (Note: I have changed targeting & ad creatives). But suddenly, this month. I am unable to get any leads, Hardly 1 in two days. So do I need to increase the budget or change the targeting?
My Targeting
  • Interests: Kitchen, Interior design, Garden design, Modern architecture, Home Interiors, Real estate investment trust, Renovation, House, Penthouse apartment, Real estate investment association, Flat, Bedroom furniture, Property finder, First-time buyer, Elle Decor, Home repair, Dining room, Rent.com, Modern furniture, Scandinavian design, Danish design, Living room, Renting, Real estate development, Interior architecture, House & Garden (magazine), Home automation, New House, Ideal Home, offers, Home, IKEA, Residential area, Home Renovations, Real estate investing, Better Homes and Gardens (magazine), Home construction, Property, Home shopping, Real property, Home Design, Apartments.com, House Hunting, Bedroom, Starter home, Maintenance, repair, and operations, Deal of the day, First-time home buyer grant or Apartment List
  • Behaviors: Engaged shoppers
  • Employers: Online shopping
If any can help me to resolve this issue. Feel free to give suggestions.
 
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Increasing budget will increase impressions, but increasing bids might work better with the same budget.

Or maybe it's just variance and it's just a bad month.
 
I think the advertising idea is very good. you can increase the budget to increase the number of people interested
 
wow...that is a lot of interest you got there. you know u shud really do some ads report like A/B test
when you first do fb ads, you need to evaluate which audience best works for you. So you shud have different ad sets to test different audience.
 
Increasing the budget won't help you get more CR, you do that only to scale an already successful adset, you need to change your targeting, don't target interests at all, instead, focus on behaviors of peoples who are likely to "get interested" in interior design : parents, household owners...etc .
However, i would highly suggest that you check PPC ads as it will works better for that niche.
 
Pannda said:
Hello, I am currently running Facebook leads ads for an interior design firm based in Dwarka & Gurgaon area in Delhi, India. I have tried detailed targeting for interior-based interests and age groups of 24-50 at Rs. 400 Daily budget. I used to run the same camp with the same setup that gave me 3-4 leads in the last six months (Note: I have changed targeting & ad creatives). But suddenly, this month. I am unable to get any leads, Hardly 1 in two days. So do I need to increase the budget or change the targeting?
My Targeting
  • Interests: Kitchen, Interior design, Garden design, Modern architecture, Home Interiors, Real estate investment trust, Renovation, House, Penthouse apartment, Real estate investment association, Flat, Bedroom furniture, Property finder, First-time buyer, Elle Decor, Home repair, Dining room, Rent.com, Modern furniture, Scandinavian design, Danish design, Living room, Renting, Real estate development, Interior architecture, House & Garden (magazine), Home automation, New House, Ideal Home, offers, Home, IKEA, Residential area, Home Renovations, Real estate investing, Better Homes and Gardens (magazine), Home construction, Property, Home shopping, Real property, Home Design, Apartments.com, House Hunting, Bedroom, Starter home, Maintenance, repair, and operations, Deal of the day, First-time home buyer grant or Apartment List
  • Behaviors: Engaged shoppers
  • Employers: Online shopping
If any can help me to resolve this issue. Feel free to give suggestions.
Click to expand...
Hey, increasing your budget will most likely not help. Should work on your targeting with A/B Testing and only after that do a proper launch.
 
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