Regarding Best White Hat Practices

ipopbb

ipopbb

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There have been a lot of generic post asking what are the best practices. The truth is that so much has changed recently that your guess is as good as mine. (Well, unless you know how good my guesses are. ;) )

I haven't posted in a while and it is time I earned my keep around here and at least cough up that nut and provide some killer data.

Couple notes on my data... The recommendations are not gospel... just output of coded representations of my own opinions. Don't ask me how I determine Google Blessed sites. I'm not ready to share that so I wont. Some of the recommendations can get you in trouble with google if you are not an expert at SEO and flying under their radar.

I post these examples so you can learn from the tools I build and use for myself and my clients.

My best advice is always be aware of and respect how much you don't know and be glad when you are proven wrong because that means progress has been made.

There are only 2 kinds of SEO people... Those who continuously educate themselves with research and posers. If I stop experimenting then I stop learning. If google changes like it did with Caffeine and Instant, then all SEO folk are reduced to 0 wisdom again and have to retest all their past assumptions. If I take a break for a few months then I know nothing when I come back.

  • Rehashing old knowledge is a crime! (That is, without verifying that it is still relevant and true first.)
  • SEO is not a faith based religion. Belief by the masses doesn't make it true.
  • Only believe in what you can prove for yourself.
  • Blindly follow SEO advice at your own peril.
  1. Four Pillars/5 Factors Analysis of the Niche
  2. Content Creation and Tuning
  3. Link Building

In that order. Success also requires knowing how, where, and when to cope with Caffeine and Instant, but even I am still working on those answers. Please share ideas if you have them.

P = Position
T = # Title Matches
S = # Summary Matches
U = # URL Matches
H = # Host Matches
C = Final URL Response Code
R = Last Redirect Code
PR = Page Rank
DMOZ = DMOZ.org Link
YDIR = Yahoo Directory Link
G = Blessed By Google
LT = Loadtime in milliseconds
p = Pages
i = Inlinks

P T S U H C R PR DMOZ YDIR G LT p i Host
-----------------------------------------------------------------------------------------------------------------------------
1 1 1 3 0 200 --- 10 dmoz Ydir blessed 292 120.0M 247.0M www google com
white 76
white hat seo 19
seo 156
hat 82

2 0 1 0 0 200 --- 8 dmoz Ydir blessed 912 34.0M 4.0M en wikipedia org
white 25
white hat seo 4
seo 83
hat 106

3 2 2 2 0 200 --- 4 dmoz Ydir ------- 181 1846.0 159.0K www beanstalk-inc com
hat seo 10
white 12
seo 42
hat 41

4 1 3 3 0 200 --- 5 dmoz ---- ------- 256 4594.0 10.0K www mattcutts com
whitehat 23
whitehat seo 6
white 40
seo 174
hat 338

5 1 2 3 3 200 --- 3 ---- Ydir ------- 343 1773.0 3187.0 www seowhitehats com
white 160
white hat seo 1
seo 198
hat 165

6 1 1 0 0 200 --- 5 dmoz ---- ------- 1302 1277.0 12.0K www ahfx net
whitehat seo 7
white 43
seo 74
hat 125

7 1 1 0 0 200 --- 8 dmoz Ydir blessed 422 51.0K 284.0K www webopedia com
white hat seo 0
white 20
white hat seo 11
seo 28
hat 32

8 1 2 0 0 200 --- 3 ---- ---- ------- 0 39.0 1153.0 www syndk8 com
hat seo 13
white 1
seo 36
hat 59

9 1 2 3 2 200 --- 3 ---- ---- ------- 158 3494.0 15.0K seoblackhat com
hat seo 40
white 71
white hat seo 16
seo 276
hat 349

10 1 1 3 2 200 --- 4 ---- Ydir ------- 8990 626.0 27.0K www bluehatseo com
white 38
white hat seo 8
seo 754
hat 841


-----------------------------------------------------------------------------------------------------------------------------
To reach page 1 you must have the following:
At least 1 keyword matches in the summary (Meta Description)
At least 3 Page Rank
At least 39.0 Indexed Pages
At least 1153.0 Backlinks
A 483.25 millisecond loadtime or better
At least 10 matches for hat seo in the HTML source
At least 1 matches for white in the HTML source
At least 6 matches for whitehat seo in the HTML source
At least 23 matches for whitehat in the HTML source
At least 1 matches for white hat seo in the HTML source
At least 28 matches for seo in the HTML source
At least 32 matches for hat in the HTML source

-----------------------------------------------------------------------------------------------------------------------------
To be competitive on page 1 you want to have:
At least 1.11 keyword matches or better in the Title Tag (but no more than 4)
At least 2.33 keyword matches or better in the hostname
At least 2.83 keyword matches or better in the URL
At least 1.60 keyword matches or better in the summary (Meta Description)
At least 5.30 Page Rank or better
At least 8160.0 Indexed Pages or better
At least 64.0K Backlinks or better
At least 1.00 Dmoz org directory link
At least 1.00 Yahoo com directory link
A 158 millisecond loadtime or better
At least 21.00 matches for hat seo in the HTML source
At least 48.60 matches for white in the HTML source
At least 6.50 matches for whitehat seo in the HTML source
At least 23.00 matches for whitehat in the HTML source
At least 9.83 matches for white hat seo in the HTML source
At least 182.10 matches for seo in the HTML source
At least 213.80 matches for hat in the HTML source

-----------------------------------------------------------------------------------------------------------------------------
To out perform on page 1 you want to have:
At least 2 keyword matches or better in the Title Tag (but no more than 4)
At least 3 keyword matches or better in the hostname
At least 3 keyword matches or better in the URL
At least 3 keyword matches or better in the summary (Meta Description)
At least 10 Page Rank or better
At least 51.0K Indexed Pages or better
At least 284.0K Backlinks or better
At least 1 Dmoz org directory link
At least 1 Yahoo com directory link
A 158 millisecond loadtime or better
At least 40 matches for hat seo in the HTML source
At least 160 matches for white in the HTML source
At least 7 matches for whitehat seo in the HTML source
At least 23 matches for whitehat in the HTML source
At least 19 matches for white hat seo in the HTML source
At least 754 matches for seo in the HTML source
At least 841 matches for hat in the HTML source

-----------------------------------------------------------------------------------------------------------------------------
The following result made the most efficient use of backlinks to appear on page 1:
https //www syndk8 com/
-----------------------------------------------------------------------------------------------------------------------------
The following result made the most efficient use of SEO practices:
https //www syndk8 com/
Done.
Click to expand...

Here is another example:

P = Position
T = # Title Matches
S = # Summary Matches
U = # URL Matches
H = # Host Matches
C = Final URL Response Code
R = Last Redirect Code
PR = Page Rank
DMOZ = DMOZ.org Link
YDIR = Yahoo Directory Link
G = Blessed By Google
LT = Loadtime in milliseconds
p = Pages
i = Inlinks

P T S U H C R PR DMOZ YDIR G LT p i Host
-----------------------------------------------------------------------------------------------------------------------------
1 1 1 3 0 200 --- 10 dmoz Ydir blessed 282 121.0M 247.0M www google com
black hat seo 21
seo 134
black 91
hat 100

2 1 1 1 0 200 --- 6 ---- Ydir ------- 123 28.0K 11.0K websearch about com
black hat seo 14
black hat 20
seo 51
black 22
hat 37

3 1 2 3 3 200 --- 4 dmoz ---- ------- 154 38.0 525.0 www blackhatseo com
black hat seo 11
seo 44
black 21
hat 25

4 0 1 0 0 200 --- 8 dmoz Ydir blessed 915 34.0M 4.0M en wikipedia org
black hat seo 3
seo 83
black 20
hat 106

5 1 2 3 3 200 --- 3 ---- ---- ------- 160 3494.0 15.0K seoblackhat com
black hat seo 16
seo black hat 10
seo black hat's 0
seo 246
black 222
hat 277

6 1 2 2 2 200 --- 2 ---- Ydir ------- 1934 25.0K 13.0K www ************************ com
black hat seo 19
seo 53
black 634
hat 643

7 1 0 3 3 200 --- 3 ---- Ydir ------- 1539 552.0 938.0 www blackhat-seo com
seo 98
blackhat seo 3
black 83
hat 89

8 2 2 2 2 200 --- 1 ---- ---- ------- 1000 29.0 286.0 www blackhatebook com
black hat seo 127
seo 205
black 213
hat 319

9 1 1 0 0 200 --- 3 ---- ---- ------- 0 39.0 1153.0 www syndk8 com
black hat seo 11
seo 36
blackhat seo 2
black 17
hat 57

10 2 3 0 0 200 --- 3 ---- ---- ------- 2786 78.0K 14.0K www es5 com
seo blackhat 7
blackhat 48
black hat 3
seo 71
black 57
hat 88


-----------------------------------------------------------------------------------------------------------------------------
To reach page 1 you must have the following:
At least 1 Page Rank
At least 29.0 Indexed Pages
At least 286.0 Backlinks
A 988.11 millisecond loadtime or better
At least 3 matches for black hat seo in the HTML source
At least 2 matches for blackhat seo in the HTML source
At least 17 matches for black in the HTML source
At least 48 matches for blackhat in the HTML source
At least 36 matches for seo in the HTML source
At least 25 matches for hat in the HTML source
At least 7 matches for seo blackhat in the HTML source
At least 3 matches for black hat in the HTML source
At least 10 matches for seo black hat in the HTML source

-----------------------------------------------------------------------------------------------------------------------------
To be competitive on page 1 you want to have:
At least 1.22 keyword matches or better in the Title Tag (but no more than 4)
At least 2.60 keyword matches or better in the hostname
At least 2.43 keyword matches or better in the URL
At least 1.67 keyword matches or better in the summary (Meta Description)
At least 4.30 Page Rank or better
At least 16.0K Indexed Pages or better
At least 7336.0 Backlinks or better
At least 1.00 Dmoz org directory link
At least 1.00 Yahoo com directory link
A 123 millisecond loadtime or better
At least 27.75 matches for black hat seo in the HTML source
At least 2.50 matches for blackhat seo in the HTML source
At least 138.00 matches for black in the HTML source
At least 48.00 matches for blackhat in the HTML source
At least 102.10 matches for seo in the HTML source
At least 174.10 matches for hat in the HTML source
At least 7.00 matches for seo blackhat in the HTML source
At least 11.50 matches for black hat in the HTML source
At least 10.00 matches for seo black hat in the HTML source

-----------------------------------------------------------------------------------------------------------------------------
To out perform on page 1 you want to have:
At least 2 keyword matches or better in the Title Tag (but no more than 4)
At least 3 keyword matches or better in the hostname
At least 3 keyword matches or better in the URL
At least 3 keyword matches or better in the summary (Meta Description)
At least 10 Page Rank or better
At least 78.0K Indexed Pages or better
At least 15.0K Backlinks or better
At least 1 Dmoz org directory link
At least 1 Yahoo com directory link
A 123 millisecond loadtime or better
At least 127 matches for black hat seo in the HTML source
At least 3 matches for blackhat seo in the HTML source
At least 634 matches for black in the HTML source
At least 48 matches for blackhat in the HTML source
At least 246 matches for seo in the HTML source
At least 643 matches for hat in the HTML source
At least 7 matches for seo blackhat in the HTML source
At least 20 matches for black hat in the HTML source
At least 10 matches for seo black hat in the HTML source

-----------------------------------------------------------------------------------------------------------------------------
The following result made the most efficient use of backlinks to appear on page 1:
http //www blackhatebook com/
-----------------------------------------------------------------------------------------------------------------------------
The following result made the most efficient use of SEO practices:
http //www blackhatebook com/
Done.
Click to expand...
 
Last edited:
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haha just today i was thinking, man it's been awhile since I've seen a thread created by ipopbb...

I don't have time to go over all this now, but now i got it subscribed so i can absorb it all later.

So thanks! ...even though you did just call me a poser :cool:
 
chockomonkey said:
haha just today i was thinking, man it's been awhile since I've seen a thread created by ipopbb...

I don't have time to go over all this now, but now i got it subscribed so i can absorb it all later.

So thanks! ...even though you did just call me a poser :cool:
Click to expand...

Its a temporary status we all hold when we take a break from staying current. I'm one too for at least 3 months of the year. ;)
 
Last edited:
Alexfrance said:
that's a good post
Click to expand...

Thanks! I was expecting more controversy and excitement. I guess that's what I deserve for waiting so long between threads. ;) Seems like there is an ocean of new folk here too... I used to be able to follow most of the white hat threads... too much churn now.

If you haven't seen my other threads, then you might want to play a little catch up. They are out dated now, so don't trust them anymore for factual relevance. But its a good (50%) primer on my methods and theories and thinking.

Ted
 
:biggthump Man I love your tool !

I have your profile page on this forum in my bookmarks and check it for new posts every few days :)
But it looks like others more search for "push the button and make me rich" software from download section ;)


After quick looks on this, I don't understand what is new here ?
Still we need as many as possible backlinks,PR,indexed pages,matches in domain,url,title etc...

Matches of keyword are very very different and it confuse me.
21 ; 14 ; 11 ; 3 ; 16 ... then 127

How would you optimize keyword density for you site if you have so different results ?
Would you use average value and then just make it a little bit more, or take the highest one and then make more then that ?
Can you explain more about that please.
 
^^ i'm pretty sure the easiest answer to that question is that the correct density varies a lot from one niche to another, and to simply look at the competition for your keywords and see what keyword density they're obviously having success with.
 
chockomonkey said:
^^ i'm pretty sure the easiest answer to that question is that the correct density varies a lot from one niche to another, and to simply look at the competition for your keywords and see what keyword density they're obviously having success with.
Click to expand...

Yes, but look this example on this page.
This is one niche, so KD is different from position 1 to 10.
I asked OP, does he sum all KDs and make average or use look on 1st and make higher...or...
 
yes i see what you mean now... the data takes a little while to get used to looking at, but now i got it.

imo this kinda implies that keyword density is less important than other ranking factors, but we kinda already knew that... hell who am i kidding... hey ipopbb, tell us what to think :cool:
 
It is too hard to manage density at higher numbers of pages and keywords... Compete first in number of matches in the HTML source. If you are competitive in number of matches then density wont matter so much anyway. At least thats what the 1 page SERPs are showing me these days anyway.

If the sites on page one have hundreds of matches per page and you have 32 matches on your page then you kind of know what you need to do. ;)


deki33 said:
:biggthump Man I love your tool !

I have your profile page on this forum in my bookmarks and check it for new posts every few days :)
But it looks like others more search for "push the button and make me rich" software from download section ;)


After quick looks on this, I don't understand what is new here ?
Still we need as many as possible backlinks,PR,indexed pages,matches in domain,url,title etc...

Matches of keyword are very very different and it confuse me.
21 ; 14 ; 11 ; 3 ; 16 ... then 127

How would you optimize keyword density for you site if you have so different results ?
Would you use average value and then just make it a little bit more, or take the highest one and then make more then that ?
Can you explain more about that please.
Click to expand...
 
Let's ask on this way:

you want to optimize your site for first page and you see that matches are:

21
14
11
16
127
....

What are you going to do with your site ?
128 matches or around 16 ?
 
I'm going to try to learn something from this thread but I fear that may not happen!

subscribed
 
Is it what I asked few times on this thread so stupid question or so big secret ?
 
deki33 said:
Is it what I asked few times on this thread so stupid question or so big secret ?
Click to expand...

neither... I don't understand what you are asking.


I look at the patterns of what google considers a match for the given search term and then count the matches in the source. All the matches are applicable for ranking. I use min. avg, and max in the recommendations.

The 3 summaries estimate absolute minimum (least likely), avg (likely) , and optimal (most likely) effort levels to get to page one

perhaps you can ask you question in a different way?

thanks,

Ted
 
I think what he is asking is:
you get the keyword density of every site in the top 10, how do you measure which keyword density is the right one to optimize your page for?
Do you have a formula like taking the average of the top 10 densities, a weighted average(first 1-4 weighted), do you just look at the data and have a gut feeling...? Do you prefer the top 5 more then the rest? Or how do you find out which density is the "right one" for a given niche? Like look at the backlinks, and if 2 searches match in backlinks but one is ranking higher then the other, take that density...? yea, I am making it really complicated right now :D (but I hope there is an easy answer to the question)

I am wondering too, because I think google sandboxed me for having 11% keyword density (main page was just showing first paragraphs of my articles, which all were optimized for my target keyword, and while the keyword density was ok for each given article, the sum of the paragraphs on the frontpage was overkill and I didn't figure I have to check that too. :( I am still indexed(site:) but my site was on 143 on a not very competitive keyword phrase, now its not in the index for the given keyword phrase (I searched trhough all pages...). Speaking of that, did you ever get sandboxed for a too high keyword density?
 
Last edited:
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