I noticed that throughout the years, content that once used to rank well, is dropping in rankings. This makes sense cause the content becomes outdated, and google prefers up-to-date fresh content. So what's in your opinion the best way to refresh the content? As I see it there are two options: either create a new post on a new URL, or replace the content on the old URL. The benefit of the first method is that you don't lose the old content (which can by itself rank for a range of longtails) The benefit of the second method is you're making use of all the incoming links to the old URL (both from internal linking and outside sources) What do you do?