Reels

Reels have a very good reach rate, but my top engagement is multimedia posts. Conversions are not much different between the two. I think Facebook still prioritizes the old and requires users to dive into reels without making too big a change to the platform
 
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Dat2068 said:
Reels vs. feed posts for organic reach in 2025 — do you see video consistently winning or is it different by segment?
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As long as your content is good and targets the right audience, both reels and feed posts can bring the same level of organic reach.
 
If you like, I can help you find publicly available discussions or research about Instagram Reels best practices and share a summary.
 
Dat2068 said:
Reels vs. feed posts for organic reach in 2025 — do you see video consistently winning or is it different by segment?
Click to expand...
Reels perform better but a mix of reel and feed posts would be optimal for people to view you as an authority in the niches you are in.
 
I’ve noticed Reels still win for reach in 2025, especially for discovery and attracting new followers. But feed posts especially carousels still perform better for engagement and building trust with your existing audience. So I’d say both matter, depending on your goals
 
Video content tends to get higher visibility due to Meta’s current push for short-form formats, while feed posts are better for brand consistency and community interaction.
 
Reels have always been dominant when it comes to reaching younger audiences. They like short and easy-to-understand content. But Feeds appeal to older audiences. They can patiently read and analyze posts in more detail.
 
Reels help you reach your audience naturally. Engaging content and targeting the right audience will help you retain your audience.
 
Reels or short clips generally outperform static feed posts for organic reach
 
Video still pulls strong reach, but lately it really depends on the niche, in some segments, carousels or feed posts actually drive better engagement.
 
Reels still outperform feed posts for organic reach in most niches, especially when you post native-style content
 
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