tar729
Regular Member
- Jun 27, 2016
- 265
- 223
the material was translated from Russian Google translate
The fall in solvency has nothing to do with it. We are talking about a downward trend in conversion for those who want to purchase a product or service, i.e. are targeted visitors.
Not only is the cost of traffic in contextual advertising growing, organic in TOP is less and less, there’s also a new misfortune, a decrease in conversion. All this is rapidly increasing competition in extradition, both in organic and in context.
Why it happens?
Because the structure of consumption and the process of choosing a product are changing. Conversion requests are becoming less and less in the semantic core for this reason.
A new era begins in E-marketing, the era of EMO traffic.
Today you need to first sell the emotion from owning a product, and only then hope for conversion from the target request. Those. Targeted traffic must either be emotionally heated first on the landing page , or buy traffic already charged with the right emotion.
In fact, there is nothing unusual in this evolution.
About the same thing happens at concerts in the showbiz , where first stars are released before the stars to “warm up”, and in our terminology, to increase the conversion from the performance of the stars ... for which tickets are bought.
So, Reader can amb that this topic is already in full swing in the E-marketing and targeted traffic to Landing is needed to warm up emotionally, to increase the envelope of the real buyers.
I ’m not going to talk about how to warm up emotions on a landing page . Each of you does it as best he can, a video to help.
By the way, razog rety is YouTube video is Perfect solution emotion warming up before the traffic leaving the yutubika on Landing . That is why video content has become so popular in the marketplace . Video is an ideal tool for working with the EMO factor.
Yandex and Google do not yet measure the EMO factor on sites. Theoretically, it can be distinguished from the behavioral inside the site, but in practice Yandex has not yet set such a task, and even more so Google . The introduction of this factor in the ranking of sites should be expected in 5 years not earlier. So seo- specialists can relax for now, but Internet marketers should now learn new terminology and ways of warming up, manipulate emotions.
Now you should become professional psychologists ... otherwise you will not succeed
The fall in solvency has nothing to do with it. We are talking about a downward trend in conversion for those who want to purchase a product or service, i.e. are targeted visitors.
Not only is the cost of traffic in contextual advertising growing, organic in TOP is less and less, there’s also a new misfortune, a decrease in conversion. All this is rapidly increasing competition in extradition, both in organic and in context.
Why it happens?
Because the structure of consumption and the process of choosing a product are changing. Conversion requests are becoming less and less in the semantic core for this reason.
A new era begins in E-marketing, the era of EMO traffic.
Today you need to first sell the emotion from owning a product, and only then hope for conversion from the target request. Those. Targeted traffic must either be emotionally heated first on the landing page , or buy traffic already charged with the right emotion.
In fact, there is nothing unusual in this evolution.
About the same thing happens at concerts in the showbiz , where first stars are released before the stars to “warm up”, and in our terminology, to increase the conversion from the performance of the stars ... for which tickets are bought.
So, Reader can amb that this topic is already in full swing in the E-marketing and targeted traffic to Landing is needed to warm up emotionally, to increase the envelope of the real buyers.
I ’m not going to talk about how to warm up emotions on a landing page . Each of you does it as best he can, a video to help.
By the way, razog rety is YouTube video is Perfect solution emotion warming up before the traffic leaving the yutubika on Landing . That is why video content has become so popular in the marketplace . Video is an ideal tool for working with the EMO factor.
Yandex and Google do not yet measure the EMO factor on sites. Theoretically, it can be distinguished from the behavioral inside the site, but in practice Yandex has not yet set such a task, and even more so Google . The introduction of this factor in the ranking of sites should be expected in 5 years not earlier. So seo- specialists can relax for now, but Internet marketers should now learn new terminology and ways of warming up, manipulate emotions.
Now you should become professional psychologists ... otherwise you will not succeed