Redirect landing page for Google ppc

Hello BHW,

I am not really into Pay per click. I just learn Google adwords with other paid marketing and want to taste it for my projects.
I am working on some affiliate marketing projects. Please, PPC experts prefer only for this as it is really important to me know proper answer.

I know in PPC Landing page really matters. So, can I redirect landing page to affiliate url?

ie. http://www.website.com/ppclandingpage >> affiliate url

I will optimize http://www.website.com/ppclandingpage for ppc inlcuding relevant content and other details but when someone click on my ppc ad they wll automatically redirected to affilate product page.

Is this possible? is there negative effect by doing this such as low quality score or something.


Thanks,

Yes, your account will probably banned cause:
1. Google Adwrods, today, wont allow direct linking to product / website
2. Since you're redirecting, the domain will be different for users than the one which is displayed in the ad - so this is considered Cloaking, which means: instant ban.

Unless, you cloak your lp's wisely

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Jhakasseo,

Yes the redirect is NOT allowed however you could set up your landing page so that people click through to the other page having your affiliate information on it. That would add an extra step to your conversion process but it might work.

Best,

Shawn

TheContentAuthority said:

Jhakasseo,

Yes the redirect is NOT allowed however you could set up your landing page so that people click through to the other page having your affiliate information on it. That would add an extra step to your conversion process but it might work.

Best,

Shawn

Click to expand...

This could work - although be careful as Google will remove your PPC ads if the sole purpose is for your landing page to act as a bridge site.

"Google AdWords doesn't allow ads that promote bridge pages. A bridge page, also known as a doorway page, is a webpage created for the main purpose of sending visitors to a different site. Bridge pages can also be sites that drive traffic from AdWords-compliant content to non-compliant content. Affiliates that display the same characteristics may also be considered bridge pages."

Therefore your site needs to add something that is useful to users (something different) - maybe a rating system or lots of unique content around the product/ service.

Here is a good article on Google AdWords protecting user safety:
https://support.google.com/adwordspolicy/answer/1050602?hl=en-GB