Hi,
lets say you have a website with a partial match domain. Your main money keyword is "loan". You built all your backlinks to the homepage.
Its like this: www.myloan.com
Would it be wise to redirect the homepage (301) to a inner page and basically change the root URL to www.myloan.com/loan/ ?
Advantage:
-exact match of money keyword in URL slug compared to partial match in the domain name - will that be a huge boost?
-I can use the SERP review stars on a subpage
Disadvantage:
-not sure if I would loose any link juice in this process
-it can be confusing for the visitor, that he cant access the root URL, because he will be redirected
lets say you have a website with a partial match domain. Your main money keyword is "loan". You built all your backlinks to the homepage.
Its like this: www.myloan.com
Would it be wise to redirect the homepage (301) to a inner page and basically change the root URL to www.myloan.com/loan/ ?
Advantage:
-exact match of money keyword in URL slug compared to partial match in the domain name - will that be a huge boost?
-I can use the SERP review stars on a subpage
Disadvantage:
-not sure if I would loose any link juice in this process
-it can be confusing for the visitor, that he cant access the root URL, because he will be redirected