Redesigning Clients site how do I avoid losing page rank?

B

blackgamerchick

Newbie

Oct 23, 2012

33

9

• Jun 4, 2013

• #1

I am redesigning a clients website that is ranking in google's first page or second page. His site is completely outdated so he wants a new design. I will be recreating the site with the same urls. I will also add a store to a subdomain and will input those links in the new design. So I will use all the file names and wordings that still exists. Can anyone let me know if there is anything I can do to prevent it from losing its ranking? It is html by the way. I will keep the same url and add additional urls pointing to an opencart site.

 

ugjunk

Elite Member

Jan 1, 2011

2,628

769

• Jun 4, 2013

• #2

Just keep his current URL structure as it is.

 

srb888

Elite Member

Jul 30, 2008

3,304

5,290

• Jun 4, 2013

• #3

Good question; check the link and do some serious research:

Code:

https://www.google.com/search?q=redesign+website,+google+webmaster

 

luckysunny

Regular Member

Jul 3, 2012

234

93

• Jun 4, 2013

• #4

just keep the urls same ..

 

topdown

Junior Member

Jan 18, 2009

111

48

• Jun 4, 2013

• #5

You can apply structure changes to make it more appealing to visitors & Google, just make sure to redirect old pages to the new ones. I have a very good response changing "id=8899" to "target-keyword" and also changing the structure to a more organized way.

 

CosmicSoundz

BANNED

Apr 30, 2012

1,230

1,302

• Jun 4, 2013

• #6

you dont have to keep the same structure. 301 redirect the proper old urls to the new ones

 

B

blackgamerchick

Newbie

Oct 23, 2012

33

9

• Jun 8, 2013
• Thread Starter Thread Starter

• #7

Thank you all!

 

M

MTUser2010

Junior Member

Oct 21, 2010

185

57

• Jun 8, 2013

• #8

I converted an old static html website into a WP based one so I could add more easily add content and modernize elements of the site. To make sure that urls I changed redirected properly, I used the WP plugin "Redirection"

Code:

http://urbangiraffe.com/plugins/redirection/

This plugin has a really nice 404 log that makes it easy to build redirects directly from the log.