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Redesigning Clients site how do I avoid losing page rank?

Discussion in 'White Hat SEO' started by blackgamerchick, Jun 4, 2013.

  1. blackgamerchick

    blackgamerchick Newbie

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    I am redesigning a clients website that is ranking in google's first page or second page. His site is completely outdated so he wants a new design. I will be recreating the site with the same urls. I will also add a store to a subdomain and will input those links in the new design. So I will use all the file names and wordings that still exists. Can anyone let me know if there is anything I can do to prevent it from losing its ranking? It is html by the way. I will keep the same url and add additional urls pointing to an opencart site.
     
  2. ugjunk

    ugjunk Jr. VIP Jr. VIP Premium Member

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    Just keep his current URL structure as it is.
     
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  3. srb888

    srb888 Elite Member

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    Good question; check the link and do some serious research:
    Code:
    https://www.google.com/search?q=redesign+website,+google+webmaster
     
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  4. luckysunny

    luckysunny Regular Member

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    just keep the urls same ..
     
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  5. topdown

    topdown Junior Member

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    You can apply structure changes to make it more appealing to visitors & Google, just make sure to redirect old pages to the new ones. I have a very good response changing "id=8899" to "target-keyword" and also changing the structure to a more organized way.
     
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  6. CosmicSoundz

    CosmicSoundz BANNED BANNED

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    you dont have to keep the same structure. 301 redirect the proper old urls to the new ones
     
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  7. blackgamerchick

    blackgamerchick Newbie

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    Thank you all!
     
  8. MTUser2010

    MTUser2010 Jr. VIP Jr. VIP Premium Member

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    I converted an old static html website into a WP based one so I could add more easily add content and modernize elements of the site. To make sure that urls I changed redirected properly, I used the WP plugin "Redirection"
    Code:
    http://urbangiraffe.com/plugins/redirection/
    This plugin has a really nice 404 log that makes it easy to build redirects directly from the log.