Depends entirely on the type of content you're trying to promote and ultimately what your goals are. Pretty broad question there, bud!
^^ This guy is one of a couple of sellers who can help you out, OP ^^
i just had to say this.Dumping my recommendations from previous thread (https://www.blackhatworld.com/seo/b...nternal-marketing-guide.953359/#post-10196243)
Social Media Marketing (Mostly Reddit; Concepts Apply to Most Platforms)
- https://www.reddit.com/r/dataisbeau...mostupvoted_comments_in_reddit_threads_arent/
- https://np.reddit.com/r/circlebroke...okers_what_changes_would_you_make_to/c56x55f/
- http://www.popularmechanics.com/sci...-the-science-of-the-reddit-hivemind-15784871/
- https://www.reddit.com/r/dataisbeau...mostupvoted_comments_in_reddit_threads_arent/
- https://www.blackhatworld.com/seo/n...ddits-or-making-your-own.801219/#post-9856242
Edit - Bonus: