TheStrategos
Junior Member
- May 29, 2026
- 103
- 27
D2C brands: Focus on lifestyle subreddits where customers discuss product categories. r/skincareaddiction for beauty, r/supplements for health. Community is the buyer.
SaaS brands: Focus on professional subreddits where decision makers discuss problems. r/entrepreneur, r/startups, r/SaaS. Community is the buyer AND the influencer.
Key difference: D2C needs volume (many customers, lower value). SaaS needs precision (fewer customers, much higher value). Strategy changes completely.
SaaS brands: Focus on professional subreddits where decision makers discuss problems. r/entrepreneur, r/startups, r/SaaS. Community is the buyer AND the influencer.
Key difference: D2C needs volume (many customers, lower value). SaaS needs precision (fewer customers, much higher value). Strategy changes completely.