Reddit Campaign to drive App Installs

For those have purchased Reddit Ads before to drive app installs, curious to know
1. What type of ad creatives work best for you
2. What is the average CPI you are seeing in the US?
3. Did you keep your targeting configuration broad or did you target niche subreddits?

I'd keep the creative simple and show the app in action rather than making it feel like a polished ad. for targeting, I'd start broad, see where the installs come from, then test those subreddits separately.

aged accounts are huge for this, older ones with actual post history get approved way faster and cpi ends up cheaper. thats what most people overlook when they start trying to run ads on fresh accounts