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Recovering from Low Quality Score on AdWords using Duplicate Site

Discussion in 'Black Hat SEO' started by consultant, Feb 26, 2012.

  1. consultant

    consultant Newbie

    Jul 14, 2011
    Likes Received:
    This is really about Adwords PPC but it relates to avoiding Duplicate Content Penalties which is more of an SEO issue.

    I've got sn Adwords Campaigns that have keywords with low quality scores (3's and 4's). The Ad and the Landing Page are well optimized. The problem is that they weren't well optimized in the earlier history of the campaigns and from what I've read (and am seeing) it can takes weeks if not months for the Quality Score to go up.

    I've noticed that on my campaigns with newly created keywords, since there is no keyword history, the Qual Score for those is much higher as Adwords appears to "give you the benefit of the doubt" when it lacks any traffic statistics for the new keywords.

    It's technically against Adwords policy to create a new account to essentially 'reset' your keyword quality scores but I'm going to do it anyway just for a very select number of keywords.

    The site the ads point to has 100% dynamically generated pages from database information containing product info and that info changes. I suppose I could create a static landing page but I'd prefer not to have to maintain that.

    We have a dedicated server and I've assigned the site in question an exclusive IP. I was thinking of pointing one of our other domains at the same IP and using that domain for the new Adword Account's Campaign. But I don't want Google to index this marketing only domain. I'm guessing I need to create something in the robots.txt file that will exclude indexing of that domain but since the robots.txt file will be the same for both domains I don't want to risk negatively effecting the 'real' domain either.

    Just trying to figure out the 'safest' way to go about this. I think really the safest is a static landing page that all the links go to the 'real' domain and I'll just have to bite the bullet and maintain that landing page manually?
  2. kevinmoney

    kevinmoney Registered Member

    Apr 30, 2009
    Likes Received:
    QS in 2012 is based off how your keywords are doing compared to others, keyterm being "compared to others"
    If your QS dropped, others have a higher CTR than you.