I've been making money online using various methods for a while. I've worked on Odesk before it was Upwork, done graphic design, content writing, composed songs for soundtracks, use various Black Hat methods like monetizing one of the blog posts on my satire site. After spinning my wheels and not making nearly as much as I had wanted to, I've decided to focus all of my efforts on the record label I started in late 2013. The music genre is predominantly synthwave. But fans of movie soundtracks (horror and sci-fi), metal, psytrance, space rock and progressive rock would all enjoy this stuff. So basically this is a niche within a niche within a niche, because the main "twist" of the label is this - Every release on my record label is tied together by a narrative. Each album is a concept album, each compilation is a concept compilation, and they all have their own stories that oftentimes cross paths. The releases are supplemented with concept art and short stories that further flesh out the saga. It's a universe that grows and expands with each release. I have huge hopes for this to be a legitimately well-known franchise. Not saying Star Wars level huge, but one can dream, right? If Angry Birds can become a global phenomena and get a CGI movie, why can't I take my love of prog rock concept albums and rock operas and shove it in a blender with lore with as much depth as A Song of Ice and Fire and brutality of Mortal Kombat, filled with dangers that lurk in 70s and 80s horror and sci-fi flicks, and create a cohesive universe that is financially beneficial? Here's my plan of attack as of late. (I just returned to the project after a hiatus.) - The official website that is tied to a domain. Bought a pro Wordpress theme and tweaked it to my liking. I plan on regularly making blog posts (2 or 3 a week) and optimizing them for a variety of keywords in line with synthwave, cyberpunk, horror, and anyone that has worked with me on this project, be it a musician, graphic designer, or writer. - My solo albums are all released on multiple platforms. The compilations are only on Bandcamp. Bandcamp sales completely eclipse Spotify, iTunes, Amazon, Google Play, revenue. (And the host of others.) I have a station on Pandora radio. Only my first album is submitted - gotta submit my other albums soon. - Shorts stories to be self-published digitally. These were originally free downloads alongside the albums, but I'm going in and completely revamping them from the ground up. As I update and essentially rewrite these stories, I am building a database of universe information within my website both as a guideline to follow and as a source of information for fans. I need to figure out a way to properly organize this lore and make it engaging and entertaining. - Youtube site with a pathetic 48 strong subscription base. It is monetized. 57,647 views overall. Have no idea how to build this up, never really took Youtube seriously. I now plan on uploading each song off every single one of my albums and my labels compilations to Youtube, optimizing them, and linking them to sales. Obviously add the sales tag right on the video. - Two Facebook pages - my solo music page (right under 1,000 followers) and the page for the Label itself (only 400 followers). I'm pretty bad at Facebook. Ever since they introduced the paid promotions, I've pretty much abandoned it. I remember some friends of mine had gotten 300,000 fans on their band page. They used to have 1,000's of likes for every post they made, with 100s of comments. Now they're lucky to break 100 likes and 15 comments...and they have even more followers now than ever. Is Facebook even worth fucking with? - Maybe sell the concept art I'm making on some sort of automated "prints" website? Might be overkill. - Physical releases of all this content (CDs, Vinyl, album covers as posters, shirts, etc.) seem unnecessary to me at this point until I see a digital demand for getting it made. As in, I want to see DAILY SALES streaming in before I'll ever find physical merchandise necessary. So right now I have a shit ton of content, and am looking to make this franchise something HUGE, something to be reckoned with. The idea itself is something entirely unique, as far as I know. Album sales are not nearly as consistent as I would like - I fully expected to have multiple daily sales by now. But I have only just recently (less than two weeks) turned my focus towards making something out of this. The project has been launched since 2013, and this is sort of a post-hiatus "Phase 2.0" where I stop busting my ass on affiliates and just use my OWN products as the affiliate. If anyone has any thoughts or tips feel free to share.