Reclaimed Money Site Advice

I picked up domain recently which has a really nice backlink profile, and I'm planning on using it for my money site. What appears to have happened, is that industry authority had used that site for years as a sort of outlet for press releases, while also maintaining a separate organizational domain. The last year of the domain's lifespan, they had simply 301'd the domain to their organization's main page.

There are about 150+ press release type posts on the site, none of which seem to have been moved to the current after the discontinued use of the domain I picked up.

I'm planning on using the site for almost strictly unique content, which will all be authoritative posts of substantial length. Nothing sketchy is to be done.

My question is with regards to preserving the links to the old posts, which are still alive for the most part. My plan was to start at the top of the list of the most valuable backlinks and create new posts with similar content manually, with added 301 redirects specifically for those urls. I don't want to just 301 all the 404s to the homepage, or even inner category pages honestly. I'm weighing the possibility of simply recreating all these old posts with redirects to the new urls, which I can do via script in ~hour. I would rather rewrite them all manually however, if there is a more than minimal chances of being penalized for duplicate content. The site isn't going to resemble to old site at all, as its not a "resurrection" type goal, just an extra boost from existing backlinks when starting out.

Does anyone have any experience doing this with a money site? I've done it on PBNs without a second thought, but I really don't want to throw up any red flags with this site if possible.

Any insights would be greatly appreciated.

guru insight bump

Anybody care to weigh in?

I think the plan is great because you are using 301 redirects.

That is the way to go in terms of redirecting link dues.

With that said, I would focus also on leveraging existing backlinks that the old domain used to get.

How do you do this?

Well, since quality websites I'm assuming are already linking to that domain, you might want to take things to the next level.

You might want to reach out to those websites and ask them to link to your new high-quality content.

Do you see how this works?

Instead of looking at your existing backlink inventory as simply past assets, you should look at them as current assets.

These are relationships.

Since they are worthy links to you then there is a high likelihood that they may want to link to quality new content.

Do you see the perspective?

So don't write off this possibility.

The fact that you are already getting backlinks means that the old owner of that domain already did a lot of the heavy-lifting because they already have identified websites that would be interested in linking to you.

If your content is high quality, I would suggest you contact backlink providers and recommend them your new pages instead of linking to dead pages. Would work better than 301 but may be time consuming. Give this the first priority then go for 301s where this approach fails.

Thanks for the suggestions, I hadn't thought of that yet. I think it may be an issue in this case however, as the site was a very authoritative site which conducted market sector surveys and released a lot of data overviews. 9/10 of the backlinks to the site were to those type posts that presented data like: market sector x saw a 31.28% rise in overall growth while subsectors y & z led with an increase to 2.2 billion and 5.8 billion respectively. I'm not saying it couldn't be done, but it would be a bit beyond the investment I'm looking to make in this site. Most of the links are from really high PR sites, that I'd almost be afraid to reach out to in fear of them addressing the old links to the site that aren't really relevant anymore (now point to my content.)

Currently, I'm just 301-ing the backlinks via htaccess to a couple of articles that I've written to target keywords specifically. Still early on, but I jumped onto page 7 for several of them within a day or so. I will just keep plugging away, and hopefully get them onto page one with a powerful enough BL profile to keep them there.

Thanks for the suggestions, but I'm not sure it would be doable in my specific circumstance.