In checking my competitor's backlinks, I find they have a good link from a site that allows "just anyone" to submit a backlink, but they want you to paste a reciprocal link in exchange. Everything I have read up to this point says that Google looks for this and invalidates both links when it finds it. So this opens-up a long list of questions. First, if what I've read from so many sources is correct, then why is the "reciprocal link place" giving a good backlink to my competitor (according to SEO Spyglass)? What if the other site's reciporcal link is on a secondary page on the same domain as the backlink? I'm pretty sure none of this is usefull, but then I want to know why the competitor still gets juice, when the "reciprocal link site" is still making the offer, etc... Could this be some kind of trap, where the competitor get's juice, but everyone else loses if they submit here?