Really unique content power :)

Copywriters writing articles about similar things again and again and this boring. May be therefore it is so hard to promote this kind of articles later.
An entirely different case with well known "doctor" from TV in my country, who has a blog where he write content in the genre of:
"To be healthy and not to hurt, every morning you need to sit down with your anus on young cucumbers without tearing them from the garden (important)."
And he has a lot of fans and thousands visitors on his blog everyday. So, how do you think his success in truly unique content?

Your Dr.'s recommendation is really weird my dawg, are you ok?

Remind me not to eat cucumbers from your garden sir