I've been lurking this fantastic forum for the last couple of days and, tbh, am still very overwhelmed and feel inundated with a lot of good info. It's just a little hard for me to put it all together. A person I know has a blogspot where she posts regularly. She has a rather large following, that all are all very real and engaged (the comments section often has 100+ responses). The blog is simply about her life and the very interesting [and LEGAL] work she does. She's a character for sure. She has yet to monetize it as she is quite busy and is not interested in doing so. She has not done any work at all to bring traffic to the site. That has simply never been her intention as she simply has [up 'till now] merely enjoyed blogging about her life and trials and tribulations. She has legitimately built a following. Has never done anything in the way of whitehat, blackhat, or anything even remotely resembling either of the two. However, after some discussion she has decided to hand over the reigns to me - for a small price - so that I may start to actually monetize this thing. She doesn't care really. Note, this will be mine, I will own it. But I will pay her a tiny amount to make posts throughout the week. What would be the optimal way of going about this? She has enough followers whereby a messageboard/forum could work and have regular users. Would this be of any benefit? Should I set up a new website with a new domain name or would it be optimal to leave it alone as a blogspot? I'm just not sure with what to do first here - How do I proceed? I really don't know which direction I should take this. Is there anything I should absolutely be doing, and something I should definitely NOT be doing? ETA: She also told me that, in between blog entries, the blog gets about 2-4k hits. I asked her to go more into detail like how many unique visitors and the like but she just didn't know or didn't care to look at the time.