There is no ROI on IM - Internet Marketing is just that: Marketing - it is a skill or rather a collection of skills and skillsets aimed at promoting, advertising and selling a brand, product or service. You could be a masterful, highly-skilled, super-persuasive marketer who has the wits to target a high-earning and high-spending clientel with a sales style and charisma James Bond would be jealous of... or you could be a complete internet newbie who spends hours each day pushing an affiliate link through social media.
And you still wouldn't know the ROI of IM!
Quite simply, just with any business: the ROI actually depends on so many factors including your own willingness to strive and work hard and you own abilities when it comes to the skillsets required (or your ability to delegate effectively to people who do own those skills).
Internet Marketing isn't a simple case of: I buy 10x units in a block for $20, sell them for $4 each and make $20 profit in the meantime.
Even if you were to do this online it would be more e-Commerce than IM.
For me (and many others) IM is often mixed up with MMO (Make Money Online) - and again too many factors are variables for me to give you a specific answer on how much you earn....
You want to Make Money Online? - then design and sell bespoke graphic and web designs. You will make money. Web designers and graphic designers make good money. BUT: Are you a skilled designer?
Want to Make Money Online? ...then design, write and sell tuition or info-products for niche-specific problems.
BUT: Are you knowledgable about the solution and the niche in general? Can you write a concise eBook that reads well and answers all the problems? Can you effectly get that eBook in front of the audience you need to?
Perhaps you see other people writing eBooks and info-products and you think you can do much better? Can you? Go on then
Also in terms of investment:
IMer's and people who MMO in general (in my expirience) spend/invest more of their TiME than anything else. Often when looking at ROI people are strictly talking cash money - whereas the reality is often building a business online will take a lot (and I mean a lot) of MAN HOURS.
In fact: it is very possible to make huge profits online without spending a penny if you have the knowledge and you put in the man hours.
So to answer your question: What's the ROI on IM?
a) The ROI can not be determined as IM is too broad of a catagory. A web designer might make $50 or $500 per design, it depends on his skills, talents and the quality of the work produced. The same can be said of content writers.
Selling a rushed report on WF can make you $200 in profit.
Researching, crafting and selling an exceptional report on the same marketplace can earn you $1000 or so in profit in it's first week.
But I can't promise you will make a bag of sand off your product if it lacks knowledge and content.
Value and Perception play huge roles.
In my opinion if you want high earnings and ROI and you are fully willing to put in the graft: Learn to become a HOT affiliate marketer who is good at his job and then train up other affiliate marketers to work under you. This is a great method because it really is Win-Win... once you have trained others to make money for themselves, if you sign them up under you with your network you can earn a commission on every sale they make for themselves!
Anglo Shinobi