the real competitors are in "keyword" or Keyword for example i digit my keyword on google without "" and it return 10000000000 pages the same keyword with "" return 1000 pages what is my true competitors.
With or without the quotes: The real competitors are the 1st ten results. Check them out to see if you can beat them. Another tip: Google isn't always showing you the right amount of competing pages on page 1 of the SERPS. Click a couple of times to dig deeper into the pages with results to see if they really exist.
I agree the real competition is on SERP 1 using no quotes, and it is also helpful to see the number of pages that come up in a inurl inanchor intitle search.
what I would like to know is what exactly is it that you need to comepete with against these sites to rank? do you necessarily have to beat them in no. of backlinks?
