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Re-Design Business Sites Case Study

Discussion in 'Offline Marketing' started by Jon0, Feb 9, 2012.

  1. Jon0

    Jon0 Regular Member

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    Pretty much similar to HunWarriors method. I'll go ahead and re design shitty local business Websites. So far, for the area. I've come across 11 for 'Plumbers in.....' . I'll go Ahead and re design them today & tomorrow. I'll be contacting them via direct mail. Idealy with a screenshot of the old & new Site with a link if they wish to check it out and feel free to contact my number if they wish to take it off my hands.

    I'll also include a list of new features (plugins) and explain what they entail. Get them sent out over the weekend and post results later next week. Aditionally, Pricing will be around £400.
     
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  2. seanjohn

    seanjohn Regular Member

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    Cool idea. Do you just use one template for all the plumbers?
     
  3. Jon0

    Jon0 Regular Member

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    There's some decent Free Themes if you search on Google, Which i'll probably use and just mix them up a little. So they're not all the same. Same with Electricians, Builders and so on! I'll post up a sample of the old and new site in a little while.
     
  4. iiaok

    iiaok Regular Member

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    Occupation:
    Pro Apple Bobber
    Location:
    Pinterested.
    One thing you might want to try...if the company has an email address, try to add them on Facebook.

    Once added on FB, share them the image of the new site you "designed especially for them" and offer it to them there. Speed up the process just a tad. Also, throw in a free FB fanpage or something like that if you need to increase conversions.
     
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  5. Jon0

    Jon0 Regular Member

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    Cheers. Can you reccommend a few essential Plugins for something like this?
     
  6. singingsleep

    singingsleep Regular Member

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    Occupation:
    Jack of all trades, master of... well... several,
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    Inbox
    I've been doing the same about a week, adding them on facebook. I've redone at least 20 sites and no ones even writing back-- going to cold call today...
     
  7. Jon0

    Jon0 Regular Member

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    To be fair, do half of these Companies even bother with Facebook? Try direct Mail. You may get a better responce.
     
  8. theag

    theag Junior Member

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    I'm thinking about this as well. do you just design a front homepage to show them or do you transfer all the contents from their old site so they can look at a full working demo?
     
  9. boom1

    boom1 BANNED BANNED

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    this should be interesting, have a ton of shabby sites in my area so be good data to see what converts
     
  10. Jon0

    Jon0 Regular Member

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    Obviously you'd copy their business details and put it on the new site. Just print screenshots of each page on their site. Make it look as good as possible with relevant plugins. Show them an Old site/New Site comparison with a list of all it's new features & mail it them, via Post. If you get 2 out of 10 clients, You've done a very good job.
     
  11. Jon0

    Jon0 Regular Member

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    Need a hand with what Plugins you'd use for this venture. First go at Wordpress so a few heads up would go a long way :) Cheers!
     
  12. krzysiekz

    krzysiekz Senior Member

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    If you ask me, you are selling yourself far short by designing sites upfront and then saying "hey look I redesigned your website" - hoping that they will even notice.

    If you must follow that path, set up one website as a subdomain/URL of your own website, where you have a general plumbing site set up. Give them that link rather than making a unique one for each client.
     
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  13. Jon0

    Jon0 Regular Member

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    You mean, Design a new site around Plumbing & then ask if they'd be interested in a similar design or that design.
     
  14. theag

    theag Junior Member

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    I got the same impressiom of you selling yourself short. thats why I asked if you just design a front page or the complete thing. because you could just set up a general template for each niche and edit the business name etc like krzysiekz suggested and show them a screenshot of that compared with their old site and a comment like "your new site could look like this" and then when you signed the client you overdeliver and create him an even nicer design which will make him happy and ready for upsells like SEO.
     
  15. Jon0

    Jon0 Regular Member

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    Would this increase conversions though? Is there really too much a difference re designing their site and sending them a screenshot in the post to showing them a screenshot of a template and saying 'Your new site could look like this'?
     
  16. skillz

    skillz Newbie

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    I don't think they're talking about increasing conversions. They're saying you're selling yourself short by wasting time designing a unique site for each prospect that you may not even close. So use one design as an example as opposed to making a new one for each prospect.
     
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  17. mark27

    mark27 Regular Member

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    This would probably work better if you selected a niche with more tech savy people, and I don' think plumbers really care about aesthetics. See - Plumber's Crack.
     
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  18. Jon0

    Jon0 Regular Member

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    Worth a go. You'll never know unless you give it a pop. Obviously, i'll be exploring dozens more niches!

    Thanks for explaining. This'd be the best Option.
     
  19. theag

    theag Junior Member

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    Exactly!
     
  20. Jon0

    Jon0 Regular Member

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    Anyone able to point me to a half decent Plumbing theme? Free if possible. The two i've come across are pretty common, and pretty dire/Not attractive.

    Tried attaching a screenshot. Upload problems.