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Rate my promotional campaign

Discussion in 'Black Hat SEO' started by DebbieSprules, Jun 29, 2009.

  1. DebbieSprules

    DebbieSprules Senior Member

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    Cue music mission impossible. den den den den den den...

    Mission:

    To sell 1000 podcasts in a niche we do ok in.
    Podcast price £12.99

    Facts:

    Currently own a site with PR4 and 55k uniques.
    Not sold any yet
    Newsletter data 10500, sold 10 from one mailer only.
    Podcasts offer beginners valuable ways into the niche and business
    We have more than 2000 paid subscribers to the site
    Podcasts are with the highest calibre people in the industry...

    Thoughts:

    Very dissapointed with 10 sales. The look is amazing of the page the price is £12.99 for 15 hours of unique content which is industry specific. We are a strong brand in the niche. Shitting myself.


    Plan: Feel free to copy paste these bullets and place a mark from 1 to 5. 1 being not worth doing but ok, 5 being do this first.

    Develop backlinks to the actual podcast url using directory submitter

    Develop Squiddoo lenses for every keyword ( 8 or 9 ) for that niche ( we already rank 1 in google for a lot of them )

    Use twitter adder and add friends and followers of people in the industry

    Use twitter adder to follow and message all people using our keywords

    Ask the podcast interviewees to review or drop links

    Send out an offer of free downloads for reviews from other people

    Send out an offer to join our site for discount and include podcasts

    Develop link wheel for one of the keywords using web 2.0 properties.

    Seek out new friends on facebook and join groups

    Purchase 6 URLS which are the keywords, and use these in twitter and on link wheels.

    Create single page splash pages for each keyword intense URL

    Create a fake job called Podcast manager, and post this to a PR6 industry job site creating interest and backlinks.

    Change the way we send out newsletters and also include a squidoo lens as the published newsletter, to create visible reference points backlinks and seo benefits overall for the site.


    Conclusion:

    We have to stay off forums as we are pretty high profile.

    I am sooooooooooooo pissed off that I have sold only 10 and captured 10 more email addresses as our site is very busy and targetted. And our images are brilliant plastered all over the site about the section.

    Other intel:

    We are helping people get into "TV" for instance, and already do that well, as our podcasts are focused in some way to beginners we may need to go after begiinners's keywords?


    Share any ideas? inspiration or wisdom?

    Like to mark me on my BHW training so far ( 5 month member )
     
  2. coolkid123

    coolkid123 Power Member

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    Occupation:
    Programming For Myself And Home Education (FUture
    Location:
    On A Chair In The United Kingdom
    Home Page:
    Cool, BHW Rules But It's Not An Educational Centre It's More Of A copy And Do Kind Of Forum!!! :) (TO ME IT IS ANYWAY) :) and hope you find success with your campaigns and stuff :)
     
  3. coolkid123

    coolkid123 Power Member

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    Occupation:
    Programming For Myself And Home Education (FUture
    Location:
    On A Chair In The United Kingdom
    Home Page:
    And One Thing You Could Sign Up To Forums As Some Random Person Who Finds Your Site Very Cool And Eventually Lure Peeps Into Your Site...:)
     
  4. DebbieSprules

    DebbieSprules Senior Member

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    Thanks, wasnt wanting a mentor. just some marks and or some comments on what I have learned so far

    Newbs will benifit from the ideas in my post.
     
  5. grazor

    grazor Registered Member

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    It sounds like you have more of an issue with conversions rather than exposure. All of those plans are good, but you might consider tweaking your ads themselves.
     
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