Voo
Regular Member
- Mar 10, 2019
- 483
- 463
I have rarely ever seen this if you could call it " method " mentioned in dropshipping and I am a little surprised by that. Please note that I have only been dropshipping for just over a year and I am currently only on my 2nd store but with the success of the 1st one I just had to share some information that could help you if you're in it for the long game and not the short game.
My 1st store is currently on around £2400/mo in sales ( aprox $3100 ) however the store has not launched till just gone October 2019 so I would consider that decent for the reported month of January.
When I started this store I did not read any methods or buy any courses at all I purely went off what I have learned from in life and from my other/prior businesses and that's legitimising your business is absolutely EVERYTHING.
What do I mean by legitimising a business?
Its how a business appears to the customers. You can have all the backlinks in the world and not convert simply because your store appears like some washed up clone of a legitimate store. If you are running a standard multi item niche store your store needs to look almost indistinguishable from the multi-million dollar rivals. Lets assume you are launching a shop selling mens underwear, well it better look like the Calvin Klein store or better. The best test for that would be to throw your website in a sample of 5 mens underwear shop websites and show them all to a friend that does not know you're building this and ask them for their opinion on which of these stores appear legitimate and safe to shop on to them.
That's only just the start....
The real cookie is in getting brand ambassadors, no not 24 hour shoutouts or Instagram posts on an influencers page, no I am talking about getting a real life human influencer that has a heavy following , fairly relevant in your target region that you're selling in and is hopefully still relevant as an influencer in general ( its best to grab the newcomers on TV that came on a recent show ) .
If you have a physical product for them to wear or use then do so, if not then simply request they make a video endorsing your product and giving you the rights to use that video and the endorsers likeness in perpetuity. Now this is where it gets interesting...
You have your endorsement video, you have your license to use their likeness. Get on to photoshop and plaster them on your front page among other endorsers ( if you have more , the more the better ) as official brand ambassadors. Oddly enough that alone is more important than the endorsement video which is something you can butcher and use as much as you like on FB and Instagram ads.
This therefore means whoever sees the ad with that video and recognises the endorser they will immediately make a connection not only with the influencer but subconsciously with your brand. If they trust the influencer then they will trust you, once they click on the ad and enter your website and see even more of their influencers ( and others if there are more ) they will feel like they are in a much more recognisable environment, a shop they could trust in.
As a bonus aside from legitimising your brand even if they don't need any underwear they might buy it because their favourite influencer is endorsing it.
Other ways to legitimise a brand:
- Physical office address ( use virtual office service )
- Real phone number plastered everywhere ( this number can simply direct people to the website with a voiceover you bought from Fiver ) . Normally people don't even use the number but the fact that they can see its there could mean the difference between a sale or no sale.
- Try and get on Google business location ( local ) with reviews.
- Try and get on Trustpilot with reviews.
Again I don't know if this has been posted before or if this is all known but I just thought I would share what I believe has really worked for me in my short time doing this.
~Adios
My 1st store is currently on around £2400/mo in sales ( aprox $3100 ) however the store has not launched till just gone October 2019 so I would consider that decent for the reported month of January.
When I started this store I did not read any methods or buy any courses at all I purely went off what I have learned from in life and from my other/prior businesses and that's legitimising your business is absolutely EVERYTHING.
What do I mean by legitimising a business?
Its how a business appears to the customers. You can have all the backlinks in the world and not convert simply because your store appears like some washed up clone of a legitimate store. If you are running a standard multi item niche store your store needs to look almost indistinguishable from the multi-million dollar rivals. Lets assume you are launching a shop selling mens underwear, well it better look like the Calvin Klein store or better. The best test for that would be to throw your website in a sample of 5 mens underwear shop websites and show them all to a friend that does not know you're building this and ask them for their opinion on which of these stores appear legitimate and safe to shop on to them.
That's only just the start....
The real cookie is in getting brand ambassadors, no not 24 hour shoutouts or Instagram posts on an influencers page, no I am talking about getting a real life human influencer that has a heavy following , fairly relevant in your target region that you're selling in and is hopefully still relevant as an influencer in general ( its best to grab the newcomers on TV that came on a recent show ) .
If you have a physical product for them to wear or use then do so, if not then simply request they make a video endorsing your product and giving you the rights to use that video and the endorsers likeness in perpetuity. Now this is where it gets interesting...
You have your endorsement video, you have your license to use their likeness. Get on to photoshop and plaster them on your front page among other endorsers ( if you have more , the more the better ) as official brand ambassadors. Oddly enough that alone is more important than the endorsement video which is something you can butcher and use as much as you like on FB and Instagram ads.
This therefore means whoever sees the ad with that video and recognises the endorser they will immediately make a connection not only with the influencer but subconsciously with your brand. If they trust the influencer then they will trust you, once they click on the ad and enter your website and see even more of their influencers ( and others if there are more ) they will feel like they are in a much more recognisable environment, a shop they could trust in.
As a bonus aside from legitimising your brand even if they don't need any underwear they might buy it because their favourite influencer is endorsing it.
Other ways to legitimise a brand:
- Physical office address ( use virtual office service )
- Real phone number plastered everywhere ( this number can simply direct people to the website with a voiceover you bought from Fiver ) . Normally people don't even use the number but the fact that they can see its there could mean the difference between a sale or no sale.
- Try and get on Google business location ( local ) with reviews.
- Try and get on Trustpilot with reviews.
Again I don't know if this has been posted before or if this is all known but I just thought I would share what I believe has really worked for me in my short time doing this.
~Adios
