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Rant: Why I'm a Black Hat SEO

Discussion in 'Black Hat SEO' started by BobMcBill, Sep 25, 2013.

  1. BobMcBill

    BobMcBill Registered Member

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    The following is something I just wrote for a blog I recently started. But since no one's probably going to be reading the blog anytime soon, I figured I'd just post it here. Sorry if it's pretentious or whatever. Just felt compelled to share it.

    #

    For years, I prided myself on being a white hat SEO. I took my time to build links naturally (which is somewhat of an oxymoron), did everything manually, and looked at black hat SEO with disdain. Those scum I thought.

    A lot has changed since then.

    I?ve spent the last 3-4 years of my life working on a large authority blog. It?s a shell of its former self at this point, but still receives upward of a million page views a month. At its peak, Google Analytics recorded 30,000 visits a day.

    ?So what happened??

    I lost faith in what I was doing.

    I?d spent years working on this site, doing it the ?honourable? way to appease Google?s algorithm, and managed to snag some amazing rankings, but it wasn?t as honourable as I led myself to believe.

    ?Why??

    Because as I competed for attention, I did things I didn?t want to do:


    • Writing headlines designed to get attention, even if they were misleading.
    • Piggybacking on pointless drama and lame controversy. Anger gets clicks.
    • Publishing content quickly because checking facts.

    It wasn?t just me, either. I was never innocent of this ? it seemed par for the course ? but as competition grew, these desperate pleas for attention became stronger and stronger, and they were all at the cost of the reader. Suddenly, I was a part of something I hated and my motivation died in a matter of days.

    There was a problem though. I couldn?t just stop doing these things. Everyone was doing them and they were working. How can I compete for attention when people are fed another shitty ?Top 10″ post to share around?

    To me, black hat SEO was the answer. Not because I was jaded and decided, ?Fuck it, I?m going to manipulate the hell out of everything.? But because it?s my hope that I can now:


    1. Build things I?m proud of (like my niche blogs).
    2. Use ?shady? techniques to get high search rankings.
    3. Profit.

    I won?t have to beg for attention, glam up simple information in a shiny cover, or fondle the sweaty ball sacks of bloggers I don?t like just so they?ll link to me.

    To some, this might sound like the justifications of a lazy man. ?You just want to get results without real work!? But I was on the white hat SEO side for years ? a decade, almost ? and, in that time, I learned a very sad detail:

    People are more willing to manipulate other people than they?re willing to manipulate an algorithm. They?re so concerned about Google?s appraisal that they?ll sacrifice their readers to appease their overlords.

    ?I?m writing this link-bait piece to build natural links!?

    No, you?re not. You?re just being an asshole.
     
    • Thanks Thanks x 4
  2. shakeitout

    shakeitout Regular Member

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    I couldn't agree more with you Bob...

    I was stuck thinking the only way was the Matt Cutt's way... That has all changed. I am glad I know how to do everything "manually" because I still build web 2.0's manually as a first tier link and have them created for me, but there still are ways to blend the so called white and black together properly.

    I cannot stress enough the importance of the meticulous detail to the first tier. If tier 1 is manual and perfect and tier 2 is 80-90% spun to a readable level then whatever you put behind can send all the link juice down the tiers. Social signals provide a nice buffer effect to the link building efforts and even help rank and index your site quicker.

    Good post and hopefully you regain your passion.
     
  3. BobMcBill

    BobMcBill Registered Member

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    Already been feeling the passion these past few days as I work on a couple of niche blogs. I feel confident that I can write what I want to write and build enough search traffic over the coming months to replace my income. :)

    (Luckily, I have passions outside of internet marketing that sustain me in general, but I would like to enjoy what I do for a living.)
     
  4. Gyuman82

    Gyuman82 Jr. VIP Jr. VIP Premium Member

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    Why blackhat?

    Cuz F$*# Google!!!

    I have no issues with messing with a big corporation who has little regard for the little guy.

    Also I never understood the "morality" issue of people building links "manually" (hello use technology) or feel like they are "contributing" to the conversation and thus doing good.

    The way I see it is if you're going to "add to the conversation" but are only doing so for a link back to your site, guess what, that's disingenuous and you're no better than these "spammers".

    What kind of person is "nice" to someone only because they want something in return? A douche that's who.

    At least my spam is honest and not trying to fool anyone into believing I give 2 sh!ts about your website when I don't. :)
     
  5. GigaGorilla

    GigaGorilla Junior Member

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    Funny when people think they are link building the white hat way :eek:
     
  6. SocialMediaManager

    SocialMediaManager Elite Member

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    Whitehat is sitting in Beach on Rainy Day Expecting to gt your skin Tanned every thing other than that is blackhat
     
  7. BobMcBill

    BobMcBill Registered Member

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    And silly me for believing this for so long.
     
  8. dennica

    dennica Jr. VIP Jr. VIP Premium Member

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    when you start building backlinks, thats already considered black hat...

    SEO so called experts tend to change the definition of whitehat to maximize their profits......
     
  9. mindlesswizard

    mindlesswizard Supreme Member

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    cool bro :) nice share
     
  10. shakeitout

    shakeitout Regular Member

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    You Must be talking about "Holistic|Green|Organic" White Hat SEO! I fell for this bull sh*t long ago and man I have never looked back.

    Though manual tier 1 is probably the only non-software link building that I do now for clients and my personal affiliate sites/projects. With articles written by my ridiculously smart VA's. Took me weeks of searching and trying out different VA services and I found a very high quality Pakistani gentleman who works at good rates with completely readable and well thought out English articles.
     
  11. kideze

    kideze Elite Member

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    Great quote. "People are more willing to manipulate other people than they're willing to manipulate an algorithm. They're so concerned about Google's appraisal that they'll sacrifice their readers to appease their overlords."
     
  12. alternatesword

    alternatesword Jr. VIP Jr. VIP

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    People starts thinking that "Manual link building" is whitehat. Actually you will get perfection only in manual linkbuilding because automation will not give that every time. When it is come to linkbuilding, there's no chance for 100% whitehat.
     
  13. YouMadBro

    YouMadBro Registered Member

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  14. mickyfu

    mickyfu Jr. VIP Jr. VIP Premium Member

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    Whitehat and Blackhat techniques are really old these days, the new thing is all about Gary hat, I seen it myself here for the first time the other day.
     
  15. oldestseo

    oldestseo Newbie

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    What I don't like is the people that WE were making good web pages back in the day.90's Made it easy for people to find what they were looking. We early SEO peeps made google what it was. We used proper title tags, descriptions and content. Its almost like you have to go black hat to be white hat again? Full circle, we just want people to find what they are looking for (our stuff of course) Aye crumba..
     
  16. maple9

    maple9 Newbie

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    Great post, I'm new to IM but will be trying both White and Black Hat methods.
     
  17. goldendeli

    goldendeli Regular Member

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    homey the question you should be asking is why do you feel you need to justify your decision?

    the way i look at it is if google isn't willing to make their algo better and it can be gamed as easily as it can be than why not?

    google is making money and only cares to make the algo only so good. understand that you are taking risks with bh seo and start making money.

    fuck everything else
     
  18. sm754

    sm754 Registered Member

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    If you want Google's definition of "good content", you really need look no further than the featured videos on YouTube.
    Hurgh...
     
  19. BobMcBill

    BobMcBill Registered Member

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    Wasn't really my intention to justify the decision (although I can see how that came across).

    Mostly just pointing out people's hypocrisy. White hat's will talk themselves up while doing things that I consider to be worse than most black hats. :)
     
  20. rasmer

    rasmer Newbie

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    Great points.