Can anyone explain what's going on? site was ranking #4 for a competitive keyword I was targetting 3 keywords with 3 separate pages, so the homepage was targetting one keyword, an inner page was targetting another keyword, and another inner page was targetting another keyword For the past year, my rankings were consistently like this: keyword 1: homepage sitting at #4 keyword 2: inner page sitting at #1 or #2 depending on the day keyword 3: the other inner page sitting at #3 2 weeks ago I built some high quality (I think?) backlinks to the homepage only. last night something strange happened. keywords 2 and 3 disappeared from page one and they are now in the middle of page 2. so my rankings are like this: keyword 1: homepage still sitting at #4 keyword 2: inner page went to page 2 keyword 3: the other inner page went to page 2 WTF?