Ranking your product on amazon

eugenekhay · Apr 17, 2012

I have not been able to find any tips on how to rank your products for certain keywords when using amazon.com's search bar. Has anybody tried doing this or had any success. I have the KW In the title, description, kw section, reviews, and tags and my product has a good amount of reviews, but still not ranking as high as I would like.

Are there other techniques for amazon rankings? Specifically if you want to rank for a KW that is your competitors product.

Please share some tips

Patel · Apr 17, 2012

Have you tried creating backlinks with your keyword as anchor text?

TZ2011 · Apr 17, 2012

I think that amazon products are going up with more sales, reviews and general number of visits to product page, they have their internal algorithms. Google rankings and Amazon "rankings" are not connected, probably. Somebody have more insights on this ?

amazonian raider · Apr 17, 2012

Google and Amazon's rankings may not be connected, but if you rank in Google and get more sales then your ranking on Amazon will go up.

bigeazy · Apr 17, 2012

I am absolutely no authority on Amazon but did you check out candybar's post a few weeks ago on getting your amazon page with your ref id indexed?

You index pages with your ref id, when you get a longtail hit and the end user purchases... you get aff commission because of the ref id.

eugenekhay · Apr 17, 2012

amazonian raider said:
Google and Amazon's rankings may not be connected, but if you rank in Google and get more sales then your ranking on Amazon will go up.

I am currently just trying to rank my website instead of just the product page, I assume it would be easier to rank just the amazon product, but I think the website sells it better than the amazon page, because of videos and graphics. My website is not just a landing page it is a full site with over 30 pages.

Would you recommend just going for the amazon page?

bigeazy said:
I am absolutely no authority on Amazon but did you check out candybar's post a few weeks ago on getting your amazon page with your ref id indexed?

You index pages with your ref id, when you get a longtail hit and the end user purchases... you get aff commission because of the ref id.

I am not trying to rank a page to get affiliate commissions, I am just trying to get more sales. When people purchase through my site I have my ref id on the link so I get the commission. But for the past few weeks I have been getting about 1 sale a day and they have all been coming from amazon because I am not getting the affiliate commission or the appropriate traffic on my site to justify the sales.

I would love to have more insight as to how the people came to see my product but amazon doesn't share anything with you in their reports other than how many people views your page.

amazonian raider · Apr 17, 2012

eugenekhay said:
I am currently just trying to rank my website instead of just the product page, I assume it would be easier to rank just the amazon product, but I think the website sells it better than the amazon page, because of videos and graphics. My website is not just a landing page it is a full site with over 30 pages.

Would you recommend just going for the amazon page?

To an extent, it would depend on what the product is I think. If you think your page sells it better then by all means rank your own site. Are you trying to rank for the product name or rank within a certain niche kw or what? If competition is high enough that it will take a little while to rank your site you might get a faster boost in sales by ranking the Amazon page itself in Google with the eventual goal of ranking your site.

The bonus of that is that you get the initial boost in sales from the Amazon page, then you get to spend the time you need ranking your own site, and once you've ranked your own site you then have two pages working together for you in the SERPs.

Whether the sales come from the Amazon page, your site, or anywhere else, the more sales you get the higher you will be ranking within Amazon's searches.

The fact that you seem to already be getting sales from Amazon's traffic is good, but depending on how newly your product has been listed on Amazon it could be getting extra traffic because it is new which will fade over time.

eugenekhay · Apr 17, 2012

amazonian raider said:
To an extent, it would depend on what the product is I think. If you think your page sells it better then by all means rank your own site. Are you trying to rank for the product name or rank within a certain niche kw or what? If competition is high enough that it will take a little while to rank your site you might get a faster boost in sales by ranking the Amazon page itself in Google with the eventual goal of ranking your site.

The bonus of that is that you get the initial boost in sales from the Amazon page, then you get to spend the time you need ranking your own site, and once you've ranked your own site you then have two pages working together for you in the SERPs.

Whether the sales come from the Amazon page, your site, or anywhere else, the more sales you get the higher you will be ranking within Amazon's searches.

The fact that you seem to already be getting sales from Amazon's traffic is good, but depending on how newly your product has been listed on Amazon it could be getting extra traffic because it is new which will fade over time.

I am unsure as to whether my sales were because the product was new or not but I started selling my product line (I sell 3 different packages with different accessories which come with my product) during the last week of December. I did not get any sales at first, but during the past few weeks I have started getting about a sale a day, I converted my product listings to FBA, continued to get a sale a day up until the past week when the sales started slowing down to once every 3-4 days. And I just cant seem to figure out what is driving my sales because Amazon is greedy with their data and I do not know what words people search to come across my items. At least If I knew this it would make my SEO KW selection easier.

Do I take the same steps to rank and amazon page as I do to rank my website?

For my website I am doing mainly multi-layered web 2.0s, and different blog network packages from BHW services.

eugenekhay · Apr 20, 2012

anybody else have any insight on this?

Ranking your product on amazon

eugenekhay

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Patel

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TZ2011

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amazonian raider

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bigeazy

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eugenekhay

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amazonian raider

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eugenekhay

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eugenekhay

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