Vodaa Citaa
Power Member
- Sep 22, 2017
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Will I be able to rank my site if use for example supasac as my keyword? Let’s say my site name is supasac
Or will my site not rank on that keyword?
Last edited:
Ranking “Search Instead” Keywords?
- Thread starter Vodaa Citaa
- Start date
Will I be able to rank my site if use for example supasac as my keyword? Let’s say my site name is supasac
Or will my site not rank on that keyword?
Why would you want to rank for supasac when your keyword is supersac? supasac gets no monthly searches and as far as I can see it's a totally useless keyword in the way that it's not evenly remotely related to supersac. I hope I've made myself clear!
Supersac, according to their website is an enormous bean bag whereas Supasac is a backpack.
Supersac, according to their website is an enormous bean bag whereas Supasac is a backpack.
super11
Elite Member
- Mar 30, 2009
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I can see a product image on the right side with the keyword "supersac" I guess he wants to target that product.
Vodaa Citaa
Power Member
- Sep 22, 2017
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I guess you didn’t even understand, this is an example situation, if you would read. The site name is supasac,for example,but if I rank for that keyword in Google, it’s a search instead keyword, so what will happen then?
Vodaa Citaa
Power Member
- Sep 22, 2017
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You guys aren’t getting me. Think that my site url and name is supasac.com
I want to rank for supasac, however when people search it, google shows results of supersac, so I wondering what will happen later? Like I was wondering if a site gets popular then google will show result for supasac?
I want to rank for supasac, however when people search it, google shows results of supersac, so I wondering what will happen later? Like I was wondering if a site gets popular then google will show result for supasac?
If people want to search specifically for supasac, they click where it says; search instead for supasac.
Vodaa Citaa
Power Member
- Sep 22, 2017
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Oh my god! Supersac isn’t even in the question here, the point is people will have to click on search instead repeatedly so many people won’t don’t that, however for example let’s say supasac has many hundreds of thousands searches. I want to rank for the keyword, it won’t of much help if google kept searching supersac instead will it now! Read the question first.
Vodaa Citaa
Power Member
- Sep 22, 2017
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Well what a coincidence! I just searched for supasac and saw that it doesn’t redirect to supersac anymore, guess that answers my question.
OP I really think that you are becoming the supasac! I know that we're not talking about this keyword specifically but you'll find it will work the same no matter which way you do this.
Vodaa Citaa
Power Member
- Sep 22, 2017
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Actually there a lot of exceptions, hence I asked it, and you dazk, need to start reading questions first. I have no clue where you got supersac from , that was out of the context. We were only talking about supasac and NOT supersac. Nevertheless, thanks for replying.
supasac or supersac, it's all the same to me LOL! I hope this confusing thread has come to a peaceful end now
- Apr 23, 2012
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What you're trying to rank for is an obscure word. Obscure keywords are primarily a problem when it comes to brand names. As people come up with words that are without reference, easy to understand and most often non-dictionary words for their company. Take a look at a few new brands - "Whatsapp", "Facebook" etc. or just look at the first page of Producthunt and you can see this being a redundant pattern.
Taking an anecdotal approach, let's say a company launches a new brand - and it wants to be known as BHW (sic).
Now Google maintains a healthy AI (rankbrain) that determines SERPs everywhere. This is not just reliant on links, but also on NLP (Natural Language Processing) as well as references made across the web. Now, BHW is a huge repository of content with the term BHW being used across the web to reference to this. So today. when you search for BHW on Google, it knows that you're looking for the brand called BlackHatWorld.
When searching for your brand, if Google shows the "Search Instead" box instead, what it means is that Google doesn't have enough information to fill the SERPs just yet, as that brand is not so popular or that particular term isn't well indexed anywhere.
So if you wish to rank for your brand term, you have to first begin by creating an authority brand.tld site, create a lot of engaging content and use the term "brand" several times on your site. Following this, you have to gain social traction for your sites by creating accounts/pages on all of the top social networks with "brand" highlighted and if possible a link to your site. Third, you have to have your content spread across in other high quality sites that reference your site and link back to brand. This can be a healthy mix of high quality web 2.0s and guest posting and even brand mentions.
This ensures that the term "brand" is being used everywhere and gives Google enough material to fill their SERPs. Also, since all properties mention brand.tld, Google recognizes it as a brand site and places it on the first page in the top level results.
Taking an anecdotal approach, let's say a company launches a new brand - and it wants to be known as BHW (sic).
Now Google maintains a healthy AI (rankbrain) that determines SERPs everywhere. This is not just reliant on links, but also on NLP (Natural Language Processing) as well as references made across the web. Now, BHW is a huge repository of content with the term BHW being used across the web to reference to this. So today. when you search for BHW on Google, it knows that you're looking for the brand called BlackHatWorld.
When searching for your brand, if Google shows the "Search Instead" box instead, what it means is that Google doesn't have enough information to fill the SERPs just yet, as that brand is not so popular or that particular term isn't well indexed anywhere.
So if you wish to rank for your brand term, you have to first begin by creating an authority brand.tld site, create a lot of engaging content and use the term "brand" several times on your site. Following this, you have to gain social traction for your sites by creating accounts/pages on all of the top social networks with "brand" highlighted and if possible a link to your site. Third, you have to have your content spread across in other high quality sites that reference your site and link back to brand. This can be a healthy mix of high quality web 2.0s and guest posting and even brand mentions.
This ensures that the term "brand" is being used everywhere and gives Google enough material to fill their SERPs. Also, since all properties mention brand.tld, Google recognizes it as a brand site and places it on the first page in the top level results.
Vodaa Citaa
Power Member
- Sep 22, 2017
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Someone give this guy an award!