I have a few very successful websites on the go right now, but they are all large projects that I'm familiar with doing seo for. My friend wants me to make him a site specifically for the purpose of ranking for one very specific, very easy keyword to rank for with virtually nobody else interested in ranking for this keyword. While some of you might think I'm a retard for making a thread about this, I don't want to overkill this project and/or spend any unnecessary time/money on it if I don't have to. Large projects are something I tackle with a complex strategy, but this is so simple I'm not sure of the best way to handle it. Will an EMD (6 words) and basic on-page do it? Or are EMDs not even working for long tails anymore? Will I need some solid links to make it happen or can I just throw a few links at an EMD site with a few pages of text and rank first?