Hi all, I've been on the BHW forum for about 2 weeks trying to learn how people SEO websites. I didn't realise how deep SEO went. I'm currently working as a personal trainer but I'm actually a web & software developer by profession so pick up techy things really fast. I'm trying to rank my personal training website and have done the following... Created it in WordPress and used Yoast to SEO. Done as much on-page SEO as I could. Bought 50 citations from BrightLocal as local SEO is important to my business. Built about 100 tier 1 links using RankerX - Only started this yesterday. Got content from KontentMachine and spun using WordAI Indexed the tier 1 links using Web20Indexer I've been reading more & more and have a few questions I'm hoping some of you experienced lot can help me with. Are PBN's the way to go? I've been on "expireddomains" and some of the domains have 20+ million backlinks. To me purchasing them and creating a PBN seems like a no-brainer unless I'm missing something. I realise this takes time & money but I have a healthy marketing budget. I keep reading that RankerX is only good for tier 1 and not tier 2, 3. Why is that? I've looked into ScrapeBox and GSA SER but can't see to figure out what they do or whether they'd be useful to me. ScrapeBox especially confuses me as what's the point Scraping data? What do you do with it? Local SEO is very important to me as my business is located in Manchester, UK. The keywords I want to rank for are; "Personal Trainer Manchester". Competition doesn't seem to be too overly fierce. What are some of the other things I can do to rank locally? I have good social media accounts, Google reviews, Facebook ads & Google AdWords campaigns running. If anyone is interested, my website is "themacrocoach . co . uk" Thanks guys - Hope I haven't come across too much of noob.