Ranking Low Competitive KW

soup4all

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How much should I invest and what should I invest in to rank a low competitive keyword ( <1000 Searches or 4000-5000 Searches)?

How to do I avoid over optimizing which will get my site penalized?
 
Basically you need good content i.e 100% orginal with min 5x500 words articles and some good high pr backlinks with stable submissions.
 
How to do I avoid over optimizing which will get my site penalized?


Avoid building a site to target a single keyword phrase - i.e. do not build an EMD sniper site

You should go the LSI route and also have pages that target "related" search phrases to your primary search phrase

If you don't mind putting the work in, then a "silo site" is the best solution - but you normally target a competitive search phrase, higher up the vertical, as low competition search phrases are usually also less profitable
 
High quality unique content

25-50 web 2.0 properties, high pr article submissions 50-100 links are enuff, 10 doc sites, 40-50 high pr social bookmarks, high pr press releases if you can afford, bookmarks to all tier one

and your are set for page one
 
High PR varied targeted links
Good targeted unique content
Lots of social signals
Low bounce rate

You don't have to spend a lot of money on this at all and I would encourage you not to spend a lot of money as it doesn't guarantee rankings.

Don't over optimize by putting your keywords in the article too much.
 
Would tiers be important? I would be ranking a couple of keywords ( All Low Competitive) for a single site.
 
Be careful if your using the google adwords keyword checker as the competition stated there is for the advertising they offer on adwords, not for the competition on the search terms in the google search engine. :P
 
Be careful if your using the google adwords keyword checker as the competition stated there is for the advertising they offer on adwords, not for the competition on the search terms in the google search engine. :P

Have any recommendations? Market Samurai still considered good?
 
Have any recommendations? Market Samurai still considered good?

It still works. It is also recommended to analyze the backlink profile of your competitors, so you can see approximately how much you need to rank there. Don't forget that backlinks aren't everything, especially when it comes to low competition.
 
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