Ranking keywords without On-page optimization

these days it is very difficult to rank at number 1 spot without any on-page optimization, unless you want to rank for keyword like: "earth shattering news about donald trump" and you have exact match anchor backlink from cnn.com and washingtonpost (both homepages and do-follow)

i hope you get the idea
 
There is no chance you can rank without no on page...how will Google even know what your site is about?
 
On page is as important as content. Over backlinks
 
Yes, that's why I want to ask. Because I can not edit the site of the client, their site are so bad under google's eye. Thank you guys. You and I bold have the same point
 
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